Social Media Specialist

Social Media SpecialistWe are seeking a Social Media Specialist to join a Corporate Communications team focused on telling compelling stories across social media platforms that highlight how the organization serves its patients, colleagues, and communities.Reporting to the Communications Manager of Social Media, this role supports enterprise-wide social media strategy by discovering, developing, and distributing engaging content across branded social media channels. The ideal candidate is a creative storyteller with strong writing skills, experience producing social-first content, and a solid understanding of social media trends and best practices.This role requires excellent communication skills, a strong grasp of AP Style, and the ability to adapt messaging for multiple audiences with creativity, clarity, and impact.Key ResponsibilitiesCollaborate with the Communications Manager of Social Media and corporate stakeholders to identify and prioritize effective social media storytelling opportunitiesWrite clear, concise, and engaging social media posts, captions, graphic copy, and video scriptsDevelop and support organic social media campaigns aligned with reputation strategy, PR initiatives, and key observancesCurate, schedule, post, edit, and monitor content in alignment with the corporate editorial calendar and brand objectivesManage regular posting across corporate social media platforms, including Facebook, LinkedIn, X (Twitter), Instagram, and YouTubePartner with creative design, photo, and video teams to execute high-quality visual contentImplement brand storytelling through colleague, expert, patient, and partner testimonialsParticipate in social media conversations to encourage dialogue and build brand awarenessSupport social media monitoring during crisis communications or disaster response events, escalating issues proactively and using sound professional judgmentDevelop performance reports using internal benchmarks, industry standards, and KPIsProvide insights and recommendations to improve content performance and engagementWork closely with PR, marketing, consumer content, internal communications, and HR teams to ensure alignment across digital and traditional communication channelsRequired QualificationsBachelor's degree required, preferably in Communications, Journalism, Marketing, English, Multimedia Content, or a related field2–3 years of experience in social media, public relations, communications, journalism, agency work, content strategy, or content marketingMinimum of 2 years of professional writing experience (writing samples required during interview process)Exceptional AP Style writing and editing skills with a strong eye for grammar, punctuation, tone, and voiceExperience using social media publishing and management tools (e.g., Meta Business Suite or similar platforms)Understanding of social media KPIs and ability to interpret metrics to optimize engagement and performanceStrong storytelling skills paired with technical proficiencyProven ability to collaborate cross-functionally with diverse teamsHighly motivated, creative, and self-directedPreferred QualificationsBackground in healthcare communications or familiarity with healthcare industry trends (preferred, not required)Experience with video, audio, and photo editing toolsProficiency in Microsoft Office applications, including PowerPointNesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services. Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.