Social Media Manager

Social Media ManagerIn 2017, Jan Sapper, Paperlike's founder and CEO, developed and launched a screen protector for the iPad that became an instant hit with digital artists and notetakers.Since then, we've come a long way.Today, we sell professional accessories for iPad users worldwide through our Shopify store, Amazon, and retail stores. We've built a global team (25 amazing people from all over the world) and a brand that is well-respected in our community.And that's where you come in. We've built a solid foundation with 250k+ followers across all social media platforms. Now we're looking for a strategic, data-driven Social Media Manager to own and evolve how Paperlike shows up on social, and help us grow a brand that people genuinely love.About this RoleWe're looking for a full-time Social Media Manager to own Paperlike's presence across all brand channels. This isn't a content creation role. It's a strategy role. You'll be responsible for how the brand communicates on social: what we say, when we say it, to whom, and why it's working (or not).You'll own the publishing calendar, manage community engagement, drive creator seeding outreach, and report on the metrics that actually matter. You'll bring a strong point of view on strategy and the organizational rigor to execute it.What will you do as Paperlike's Social Media Manager?StrategyOwn and drive Paperlike's social media strategy across all brand channelsUse performance data to inform content decisions, optimize for growth, and identify opportunitiesStay on top of platform trends and algorithm shifts and know when to act on themBring strategic recommendations to leadership with clear rationale and measurable goalsContent & PublishingOwn the social publishing calendar end-to-end: planning, scheduling, and quality controlWrite copy across all social channels with a consistent, on-brand voiceMaintain a strong aesthetic eye for what goes out: every post should look and feel like PaperlikeProject manage the content production pipeline with two video producers and the creative team to brief, review, and deploy contentCommunity & Creator RelationsManage community engagement across all platforms, including DMs and commentsLead creator seeding outreach: identify, contact, and start relationships with relevant creatorsReportingTrack and report on social reach, engagement, and community growth on a regular cadenceTranslate data into insights: not just numbers, but what they mean and what to do nextQualificationsYou have a track record of owning strategy (not just executing it).You lead with data. You know how to read performance metrics and use them to make decisions.You're a strong copywriter. You can write a caption that stops a scroll and sounds like a real person.You have a genuine eye for aesthetics and understand what "on-brand" actually means in practice.You are exceptionally organized. You can juggle a multi-channel publishing calendar, creator outreach, community management, and reporting without dropping balls.You have experience with Notion and Sprout Social (not required, but a strong plus.)You're comfortable working independently in a remote, async-first environment.You're fluent in English, with excellent written communication skills.Additional InformationWho will you work with (mostly)?Kayla. Head of Brand Awareness, who leads social, partnerships, and marketing campaigns. You'll report directly to her.Elina. Our Partnerships Manager, who owns all things creator and brand partnerships. You'll work with her on any campaigns and sourcing UGC.Harriett. Our Social Media Support Assistant, who is in our inbox five days of the week and will be supporting you in maintaining Paperlike's voice when we comment or DM.Content Producers. Two video creators who produce art and productivity content for our organic channels. You'll write the briefs and give feedback on their content before scheduling them to go live.The broader Paperlike team, a fully remote group of 25 people spread across the world.Money, Time & Position TypeThis is a full-time role. You can be based anywhere in the world, but we'd need you available for occasional video calls sometime between 9:00 and 17:00 CET.Either freelance (international) or employed (Germany).Compensation is competitive and commensurate with experience.