Consumer and Market Research Analyst

Job Description

Job Description

Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety.

Do you have a passion for transforming data into actionable insights across brands and channels? We have an immediate opportunity for a Consumer & Market Research Analyst in Lancaster, PA!

At Woodstream, our values drive everything we do:

• Consumer is the Boss – We are committed to listening to and understanding our customers’ needs!
• Invent the Future – Challenge the status quo: Think boldly and creatively!
• Execution is Everything – We are committed to deliver with excellence, speed, and accuracy.
• Collaborate Confidently – We trust, respect, and empower each other to win together.
• Play to Win – We’re bold, ambitious, and relentless in our pursuit of success.

Benefits of Working for Woodstream:

• Competitive benefits package including:
  • 401k with Company Match, eligible on First Day of Employment
  • Health, Dental & Vision Insurance Effective on First Day of Employment
  • Access to Company Paid Penn Medicine Health Clinics
  • Company General Bonus Program
  • Company Paid Parental Leave
  • Adoption Assistance
  • Company Paid Basic Life & Disability Insurance
  • Accident, Critical Illness, & Hospital Insurance Options
  • Company Paid ID Theft
  • Legal Assistance Plan Options
  • Paid Vacation and Holidays
  • Pet Insurance
• Stable, growing working environment with a history of 150 years of doing business.
• Opportunity to advance within the company.

Overview of the Role:

• Lead monthly and quarterly syndicated research/market data aggregation, harmonization and reporting for all brands and business units from multiple syndicated data sources (e.g. Nielsen POS, Activant, Stackline, Yipit data sources).
• Analyze, produce and distribute monthly/quarterly topline reports for all Woodstream brands.
• Manage/supervise the design, execution, analysis, and key takeaways of insights and analytics to drive to business decisions.
• Gather and analyze primary and secondary data findings.
• Partner with cross-functional internal business partners to define business issues, research objectives, and indicated actions.
• Lead the development of effective and determine efficient research plans at the right level of resource investment and monitor the insights budget against plan.
• Identify research methodologies, research designs, analysis plans, and final research deliverables - including data, report, findings, and business recommendations.
• Assist in determining the needs of consumers through intensive research, surveys, focus groups and other mediums.
• Where appropriate, direct external suppliers and manage research projects through a structured process - identify, select, negotiate, and manage research suppliers to drive project execution excellence.
• Monitor project progress to ensure timely delivery, quality output, and within budget.
• Work with trade marketing and sales teams and assist them meet the needs of Key Accounts (Wal Mart, Home Depot, and Amazon) through accurate analysis of trends using both syndicated and/or proprietary data.

Essential Functions & Responsibilities:

• Assist in the development of insight generation plans and drive for execution excellence to deliver fact-based and objective based business recommendations to brand marketing teams and other cross-functional partners.
• Provide analytical and qualitative support for consumer feedback from calls, live chat, reviews, order volumes, returns, defectives, etc.
• Own cleaning, coding, harmonizing, analyzing and formatting syndicated data to deliver required level of analyses of key category trends and base business performance.
• Partner with key managers (CMO, Sr. Director of Trade Marketing/Sales Analytics, Director of Insights) to present findings quarterly to internal and external stakeholders highlighting actionable insights
• Mine and dig for key insights from various data sources to create a compelling business story using what/so what/now framework.
• Communicate information in an understandable and actionable manner.
• Develop & maintain tools to expedite feedback to product managers, marketers’ engineers, accounting, distribution centers, and management.
• Facilitate processes and analysis practices in other divisions throughout the world.
• Compile, analyze, and present our retail customer’s measurements of us (Online, Bricks and Mortar) Understand what measurements our customers supply, understand what they mean and their desired goal. Regularly share these measurements with the organization and work with the necessary people to make improvements.
• Ability to interpret and integrate insight from multiple data sources to deliver deeper and more insightful analyses
• Ability to problem-solve/deal with ambiguity
• Strong strategic thinking and storytelling skills
• Strong business and marketing acumen
• Ensure accuracy, quality and timeliness of deliverables
• Regular attendance is required to maintain the functions of the job

Other Functions:

• Performs other duties as assigned

Successful Candidate Profile:

• 3+ years relevant marketing research/insights experience (Client/Supplier experience acceptable)
• Excellent PC and system skills: proficiency in Excel and Access required
• Proficiency with data visualization tools required (i.e., Power BI, Tableau)
• Strong analytical skills
• Results oriented, ability to think and work independently
• Flexible team player: performs in both leader and follower roles
• Strong communication skills
• College degree required
• General curiosity and interest in learning/CPG consumer insights, growth mindset

Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic .

Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.

We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.