Digital Marketing Manager

Digital Marketing Manager

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose: The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital's digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization's digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results. The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital's digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.

Key Responsibilities:

• Channel Strategy and Activation: Own the digital channel strategy and determine the optimal mix of digital channels—including web, paid media, social, email, SEO, CDP, and SMS—to deliver business and marketing objectives.
• Audience Targeting and Personalization: Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
• Campaign Execution and Content Deployment: Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
• Data-Driven Performance Optimization: Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
• Measurement and Insights: Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.

Experience Required: 5+ years of experience in digital marketing, performance marketing, or related roles. Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS. Strong knowledge of audience segmentation, personalization, and customer journey development. Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes. Experience working in cross-functional environments and aligning execution with strategic objectives.

Pay Transparency: The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.) For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer: We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off.