Content Creator & Manager

About heyC

All potential candidates should read through the following details of this job with care before making an application.

heyC is building Clara, an AI-powered mentor that gives district employees personalized, in-the-moment support.

We're looking for a Content Creator & Manager who loves to create—and moves fast. This isn't a role where you manage a content calendar and send everything to an agency. You'll personally turn ideas into content across video, social, email and in-product experiences. You will be reporting to our VP Marketing.

What You'll Do

• Create high-conversion content that builds awareness, urgency and demand for Clara
• Create product content that gets existing users to discover and use Clara more
• Script, shoot, appear in and edit short-form videos and product content
• Turn customer stories, usage data and product insights into compelling social and sales content
• Build founder content and thought leadership
• Run email, onboarding and re-engagement campaigns
• Create in-product campaigns using Pendo
• Test what's working and rapidly create more of it

Who You Are

You're an exceptional storyteller who is creative, fast and scrappy. You're comfortable on camera and can take an idea from hook ? script ? shoot ? edit ? publish.

You understand modern social content, particularly LinkedIn and short-form video. You also understand that great B2B content isn't just about impressions—it should drive action. You're comfortable with email/lifecycle marketing, analytics and learning new tools.

Most importantly, you don't wait around for someone else to make things happen. You create. You experiment. You ship.

Required Qualifications

• 2–4 years of experience in content & video marketing or a related role, at an early-stage B2B SaaS, AI, or technology company.
• Exceptional content creator and storyteller who can turn customer stories, product usage data, company insights, and proof points into compelling content that creates interest, urgency, and action among prospective customers.
• Exposure to demand generation and sales-driven content, with experience creating customer stories, case studies, whitepapers, eBooks, social content, newsletter, product announcements, and sales enablement materials that contribute to meetings and pipeline.
• Ability to make a product easy and exciting to use through content, translating features into simple, highly consumable product tips, use cases, demos, role-specific ideas, and timely content that drives adoption and feature discovery.
• Hands-on video and social content creation skills. You should be comfortable owning the entire process from idea ? hook ? script ? on-camera delivery ? filming ? editing ? captions ? publishing without relying on an agency or videographer for everyday content.
• Experience owning lifecycle marketing and content distribution, including email campaigns, newsletters, onboarding, activation, re-engagement, and in-product messaging. You understand that great content only matters if it reaches the right audience at the right moment.
• Ability to create executive and founder-led thought leadership. You can take an unstructured conversation, customer insight, data point, or rough idea from a founder and independently turn it into a polished LinkedIn/TikTok/etc. post, video, article, or other piece of content.
• Strong editorial judgment and copywriting skills, with the ability to identify an interesting angle, develop a strong hook, simplify complex ideas, and adapt messaging for different audiences and channels.
• Data-driven and highly iterative. You are comfortable using performance data to understand what drives views, engagement, clicks, product usage, meetings, and pipeline, and you routinely test new ideas and adjust based on what works.
• Highly organized, scrappy, adaptable, and ownership-oriented. You are comfortable working in an early-stage environment where priorities change quickly, briefs may be incomplete, and you are expected to figure things out and get high-quality work shipped without a large team or extensive resources.
• Comfortable operating as both a strategist and a doer. xhyhwjd You can determine what content should be created and then personally create, distribute, measure, and improve it.
• Ability to travel as needed 15%.
• Located in the Eastern or Central Time Zone near a major U.S. airport.