Senior Account Director / Business Development / National
Avalon
Job Description
Job Title: Senior Account Director Department: Sales
\nReports to: Managing Director
\nHours: Full-time
\n \nThis Senior role requires a minimum of 3 years of sales experience directly working with law firms or corporate legal departments as a minimum to be considered.
\n \n---------------
\n \nJob Summary:
\nThe Senior Account Director is an experienced, growth-focused sales leader responsible for expanding Avalon’s revenue through strategic account development, enterprise relationship management, and self-generated new business. This role owns a portfolio of high-value clients and priority prospects across legal services, eDiscovery, managed review, cybersecurity, staffing, and related professional services markets. The Senior Account Director is expected to operate with a high degree of independence, build executive-level relationships, create and advance qualified pipeline, lead complex sales cycles, and position Avalon as a trusted partner for mission-critical client needs.
\n \nWhat Success Looks Like
\n- \n
- Build and manage a senior-level book of business that includes strategic accounts, enterprise buyers, and acquire multiple new clients. \n
- Consistently create qualified pipeline through targeted account planning, relationship development, referrals, industry engagement, and disciplined outbound activity. \n
- Expand Avalon’s footprint across multiple service lines by identifying cross-sell and upsell opportunities before competitors do, lead competitor take out scenarios. \n
- Demonstrated ability to sell multiple service lines across legal services, eDiscovery, managed review, cybersecurity, staffing, and print services \n
- Lead complex, multi-stakeholder sales cycles from discovery through proposal, negotiation, contracting, and onboarding. \n
- Develop executive-level relationships with law firms, corporate legal departments, compliance, security, procurement, and business operations leaders. \n
- Maintain accurate CRM, forecasting, billing, and financial discipline with clear visibility into deal progression, risks, next steps, and revenue timing. \n
- Serve as an internal voice of the client by aligning sales, operations, recruiting, marketing, and leadership around client priorities and revenue opportunities. \n
- Meet or exceed annual revenue, gross margin, pipeline generation, new business, client expansion, and activity expectations. \n
Duties and Responsibilities
\n \nAccount Management and Retention
\n- \n
- Own and grow a portfolio of strategic, high-value, and enterprise client accounts with clear account plans, growth targets, stakeholder maps, and service-expansion strategies. \n
- Serve as the senior commercial relationship owner for assigned clients, ensuring Avalon maintains strong executive access, high client satisfaction, and long-term account retention. \n
- Develop a deep understanding of each client’s business, legal and operational priorities, buying process, budget cycles, competitive pressures, and service needs. \n
- Conduct regular strategic business reviews that assess service performance, identify risks, uncover expansion opportunities, and reinforce Avalon’s value. \n
Growth and Expansion
\n- \n
- Build and execute multiyear account strategies that deepen Avalon’s footprint across legal services, eDiscovery, managed review, cybersecurity, staffing, and related professional services. \n
- Identify and advance expansion opportunities across existing clients, including cross-sell, upsell, referral, and enterprise-introduction opportunities. \n
- Create measurable account-growth plans tied to revenue, margin, pipeline, wallet-share growth, stakeholder expansion, and client-retention outcomes. \n
- Use market insight, competitor awareness, and client-specific intelligence to position Avalon as the preferred partner for complex and time-sensitive client needs. \n
New Business Development
\n- \n
- Identify, pursue, and close new client opportunities in priority markets, including law firms, corporate legal departments, enterprise organizations, compliance teams, security leaders, and professional services buyers. \n
- Generate qualified opportunities through self-directed prospecting, executive networking, referrals, partner relationships, industry events, targeted campaigns, and account-based outreach. \n
- Lead complex sales engagements from discovery through close, coordinating internal resources and maintaining clear control of next steps, decision criteria, timing, and commercial path. \n
- Demonstrate repeatable evidence of hunting discipline, including target-account research, contact strategy, account penetration, meeting generation, opportunity creation, and conversion to revenue. \n
Client Relationship Building
\n- \n
- Build strong relationships with senior stakeholders, executive sponsors, decision-makers, influencers, procurement contacts, and operational leaders across client organizations. \n
- Translate client business issues into Avalon solutions that are clear, outcome-oriented, commercially sound, and differentiated from competing providers. \n
- Facilitate strategic discussions that uncover pain points, create urgency, strengthen trust, and position Avalon as a long-term advisor rather than a transactional vendor. \n
- Represent Avalon professionally in executive meetings, client presentations, industry events, and high-stakes sales conversations. \n
Sales Execution and Revenue Performance
\n- \n
- Prepare and lead development of proposals, pricing models, commercial structures, Statements of Work, renewal plans, and client presentations for complex engagements. \n
- Prepare and lead Master Service Agreements with clients, including positioning, review, and execution. \n
- Negotiate commercial terms, manage client objections, create urgency, and lead closing activity for strategic opportunities. \n
- Maintain an accurate, current, and strategically prioritized pipeline in CRM, including next steps, close plans, forecast category, probability, revenue timing, and risk factors. \n
- Meet or exceed annual revenue, gross margin, new business, expansion, pipeline-generation, forecast-accuracy, and activity targets. \n
Cross-Functional Collaboration
\n- \n
- Partner closely with operations, project management, recruiting, marketing, finance, sales leadership, and subject matter experts to ensure client solutions are feasible, compelling, and profitable. \n
- Coordinate internal stakeholders throughout the sales cycle so proposals, pricing, staffing, timelines, assumptions, and delivery commitments are aligned before client presentation. \n
- Communicate client priorities, competitive dynamics, delivery risks, and revenue opportunities clearly to internal teams. \n
- Serve as a senior resource within the sales organization by sharing market feedback, deal strategy, client insights, and repeatable sales practices with peers and leadership. \n
Qualifications
\n- \n
- Bachelor’s degree in business, marketing, communications, or related field, or equivalent experience. \n
- 7+ years of progressive B2B sales, strategic account management, or business development experience, preferably in legal services, eDiscovery, managed review, cybersecurity, staffing, technology, consulting, or other complex professional services markets. \n
- Proven record of self-sourced pipeline creation, new logo acquisition, strategic account growth, and repeatable revenue production. \n
- Demonstrated ability to manage complex sales cycles involving multiple stakeholders, executive buyers, procurement, legal, operations, and technical or service-delivery teams. \n
- Experience managing larger or more complex client relationships, including enterprise accounts, national accounts, or high-growth strategic accounts. \n
- Strong CRM discipline and ability to manage accurate pipeline, forecast, activity, account plans, and revenue reporting. \n
- Existing relationships in law firms, corporate legal departments, compliance, information governance, cybersecurity, enterprise operations, or related buyer communities preferred. \n
- Experience using HubSpot, LinkedIn Sales Navigator, ZoomInfo, ApolloAI, and eRecruit a plus \n
- Ability to operate independently with minimal oversight” to qualifications. \n
- Strong executive‑level communication skills (written, verbal, and presentation). \n
- Comfort working in a competitive, high‑urgency environment. \n
Skills and Abilities
\n- \n
- Advanced consultative selling, executive relationship development, and strategic account planning skills. \n
- Ability to influence senior client stakeholders and internal leaders through business insight, credibility, preparation, and clear communication. \n
- Strong commercial acumen, negotiation discipline, objection handling, presentation quality, and closing ability. \n
- Ability to manage large account portfolios, complex opportunities, multiple buying committees, and competing priorities simultaneously. \n
- High accountability, curiosity, resilience, coachability, and comfort operating in a metrics-driven sales environment. \n
- Ability to use market trends, competitor positioning, Avalon messaging, and client pain points to create differentiated sales strategies. \n
Physical Requirements
\n- \n
- Prolonged periods of sitting and working on a computer. \n
- Frequent client meetings conducted virtually or in person. \n
Travel Requirements
\n- \n
- Travel as required for client meetings, relationship development, and industry events. \n
- Reliable transportation and valid driver’s license required if travel is requested. \n
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