Growth Director

Job Description

Job Description

Description:

Reports to: Chief Executive Officer

Team: Senior Management Team

Location: Greenwood Village, Colorado (headquarters), in office position

Classification: Full time, exempt 

Benefits: Heath, Vision & Dental insurance, Paid Time Off

Travel: 25%, (may be away for long periods at horse shows)

Position Summary

The Growth Director is a newly established senior leadership role responsible for driving growth across the Arabian Horse Association. This position leads efforts to introduce new audiences to the Arabian horse, grow membership, and expand the organization's reach and revenue. The Growth Director oversees internal and external marketing and sponsorships, and youth and family services. In addition, the Growth Director works across each Arabian Horse Association department to identify and pursue new growth opportunities for the organization. The Growth Director reports directly to the Chief Executive Officer and serves as a member of the Senior Management Team. This position will be required to be in office full time.

Key Responsibilities

Growth Strategy and Leadership

• Develop and lead an organization wide growth strategy that increases membership, engagement, and awareness of the Arabian horse among new and existing audiences.

• Identify new growth opportunities across membership, marketing, youth and family services, sponsorship, and other areas of the organization.

• Set measurable growth goals in terms of memberships and sponsorships, reporting progress regularly to the Chief Executive Officer and the Board of Directors.

• Serve as a strategic partner to the Chief Executive Officer and fellow senior leaders on initiatives that expand the Arabian Horse Association's reach and impact.

Marketing and Brand

• Oversee the Arabian Horse Association's marketing function, including brand strategy, campaigns, digital presence, and content.

• Lead internal and external marketing efforts to expose the Arabian horse to new audiences beyond the current membership base.

• Guide the strategy and growth of the We Love Arabian Horses consumer lifestyle brand as a tool for reaching non-members.

Youth and Family Services

• Oversee youth and family programs, ensuring they support the pipeline of new members and lifelong engagement with the Arabian horse.

• Partner with youth leadership and volunteers to strengthen and grow youth participation.

Sponsorship and Partnerships

• Lead sponsorship strategy and development, including identification of valuable assets, prospectus creation, and cultivation of new sponsor and partner relationships.

• Identify and pursue strategic partnerships that support membership growth, brand exposure, and new revenue.

Membership Growth

• Collaborate with the Membership and Registry Services team on initiatives that support new member acquisition and retention.

• Support the development of new membership offerings, including Academy programs and Discovery Farms, and programs designed to attract new audiences to the Arabian horse.

Industry Professional Growth

• Develop activities and initiatives that grow the number of judges, trainers, breeders, and other industry professionals engaged with the Arabian horse.

• Partner with the Judges and Stewards program and the Registry team to build pathways that bring new professionals into the industry.

• Track and report on growth in the number of active industry professionals as a measure of long-term community health.

What Success Looks Like

• Growth in new and returning membership.

• Increased awareness of the Arabian Horse Association and the Arabian horse among new audiences.

• Expanded sponsorship relationships and new revenue streams.

• Strong collaboration across departments in support of shared growth goals.

• Growth in the number of judges, trainers, breeders, and other industry professionals active in the Arabian horse community.

About the Arabian Horse Association

The Arabian Horse Association is a nonprofit breed registry headquartered in Greenwood Village, Colorado, serving more than fifteen thousand members and maintaining a database of more than one million registered horses. The Arabian Horse Association supports competitions, registry services, education, and programs that celebrate the Arabian horse.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Nonprofit Management, or a related field, or equivalent professional experience.
• A minimum of seven years of progressive leadership experience in marketing, membership growth, or business development, ideally within a membership based or nonprofit organization.
• Demonstrated success developing and executing growth strategies that produced measurable results.
• Experience overseeing marketing, sponsorship, or program areas, with the ability to lead across multiple functions.
• Strong strategic thinking, communication, and relationship building skills.
• Experience in the equestrian industry or with membership based associations is preferred but not required.
• Willingness to travel to Arabian Horse Association events and meetings as needed.