Social Media Marketing Manager

Location:   Remote – Massachusetts/Northeast Region

This is a remote position. The successful candidate must reside in Massachusetts or the broader Northeast region due to anticipated travel requirements and the need to support business operations within the region. Occasional travel may be required as part of this role.

About HouseWorks
Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves.We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity
We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.

Job Summary
We are seeking a highly organized, creative, and detail-oriented Social Media Marketing Manager to oversee the strategy, creation, execution, and analysis of social media content across multiple in-house brands. This role is responsible for managing content calendars, producing engaging multimedia assets, fostering online communities, monitoring audience engagement, and delivering actionable performance insights. The ideal candidate combines strong creative production skills with exceptional communication abilities, a keen eye for detail, and a data-driven approach to social media management.

Job Responsibilities

Content Strategy & Multi-Brand Management

• Develop and manage social media content calendars across multiple home care brands, ensuring alignment with brand voice, guidelines, and business objectives
• Plan, create, schedule, and publish content on Facebook, Instagram, and LinkedIn, with a strategic plan for emerging channels (X, TikTok, YouTube, Threads, etc.)
• Coordinate content initiatives with marketing, operations, sales, and customer service teams

Content Creation & Production

• Capture and produce high-quality multimedia content including graphics, photography, video, reels, and stories, editing with tools such as Adobe Creative Suite, Canva, or CapCut
• Plan and execute on-site content shoots (interviews, testimonials, event coverage, behind-the-scenes), directing talent to meet brand standards; travel occasionally to company locations, events, and trade shows to capture original content
• Collaborate with employees and subject matter experts to tell authentic stories showcasing company culture, expertise, and products
• Edit and repurpose captured content into platform-specific assets, and maintain an organized digital asset library
• Stay current on social media trends, platform updates, and best practices
• On-camera interview and employee-generated content experience a plus

Community Management & Online Engagement

• Build and grow brand-owned online communities, developing strategies to increase participation and brand advocacy
• Monitor and respond to inboxes, comments, reviews, and online reputation platforms in a timely, brand-appropriate manner
• Escalate customer service or reputational issues to appropriate stakeholders

Quality Assurance & Analytics

• Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication
• Track and report on key metrics (reach, engagement, follower growth, traffic, conversions, community health), translating analytics into actionable recommendations for marketing leadership
• Leverage social listening tools to identify audience trends, sentiment, opportunities, and risks
• Optimize content strategies based on performance data

Job Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. HouseWorks will consider request for reasonable accommodations to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• 3-5+ years of experience managing professional or influencer social media accounts, preferably across multiple brands.
• Experience in healthcare, home care, or service-based organizations is highly preferred
• Demonstrated experience creating and editing photo and video content for social media platforms.
• Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, Meta Business Suite, or similar platforms.
• Strong understanding of content strategy, audience engagement, and community management.
• Exceptional written communication, proofreading, and copy-editing skills.
• Experience managing online communities, groups, forums, or brand ambassador programs is highly preferred.
• Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules

Work Environment

• Full-time remote-based position
• Travel may constitute approximately 10–25% of the role, depending on business needs, company events, and content production schedules

Physical Demands

• Must remain in stationary position for long periods of time at desk or computer.
• Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking.

Benefits:

• 401k
• Medical, Vision & Dental Insurance
• PTO, Sick Time, Floating Holidays

Pay Range:  The hiring range for this position is $85,000- $ 110,000 annually. Various factors will determine final compensation, such as a candidate’s years of relevant work experience, skills, certifications, and location.

HWOFF 

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.