AD, Digital Engagement (Remote)

AD, Digital Engagement

The AD, Digital Engagement will be responsible for driving digital engagement through strategies, tactics, and tools such as digital marketing, marketing automation, and oversight of the WES website to support WES' vision, mission, strategic priorities and influence goals. You will have deep experience and skills across digital engagement and marketing, including strong knowledge of SEO standards and practices and digital tech stacks, which you will leverage to identify ways to engage with key audiences and achieve the impact and influence goals. You will manage across a focused internal and external digital engagement team, leading and developing them to work as an effective, integrated, and innovative unit that meets the needs of the organization and furthers the WES brand, mission and impact.

Required:

• Bachelor's degree in a relevant field.
• 5+ years of experience in progressively senior digital marketing and engagement roles within the US and/or Canada.
• Proven ability to become a trusted advisor to business leaders and other influencers at all organizational levels, based on subject matter expertise and collaborative leadership style.
• Creative, strategic thinker with a passion for WES' work and a passion for digital engagement.
• Proven track record of developing and implementing successful digital engagement strategies and campaigns that drive engagement, impact and awareness.
• Expertise in all major social media platforms and understanding of which platforms work most effectively with which audiences and personas.
• Experience in influencer marketing and developing high-quality social content.
• Strong knowledge and experience with marketing tools, web analytics and traffic optimization including Google Analytics, LinkedIn/Facebook/Instagram/Twitter advertising campaign platforms, Google Ads, LinkedIn Sales Navigator, Google Analytics, Looker Studio, SEO, AEO/GEO, Marketo, Hootsuite and WordPress, Salesforce, with a point of view on what an optimum tech stack looks like for the enterprise and proven ability to translate data and trends into actionable, brand-building improvements.
• Excellent grasp of digital and email marketing best practices, with strong familiarity with key anti-spam and compliance laws as well as website accessibility standards.
• Experience of managing external vendors and agencies.
• Has a proven track record and deep experience of broad thinking and using innovative approaches to achieve influence goals.
• Understands and has strong experience of implementing strategies, processes, and frameworks that leverage the connective and influential power of communications across organizations, systems and networks.
• Experience managing a team of communications professionals.
• Deep interest in WES' work and understanding of the external landscape.
• Superlative writing and listening skills with the ability to tailor written and verbal communications to a wide range of audiences.
• Has the ability to effectively and appropriately challenge to drive the most effective outcomes.
• Has the ability to be flexible and adaptable, seeking alternative solutions and pathways, understanding when to push and when to give in the best interests of the organization.
• Strong leadership, team and relationship building, influencing and collaboration skills.
• Proven ability to communicate and synthesize complex issues in a concise, clear, and convincing fashion.
• Ability to work both strategically and hands-on to deliver results.

Desired:

• MA or higher degree in marketing.
• Functionally bilingual in French and English.

Values:

• Opportunity - We open doors so people can build better futures.
• Inclusion - We become stronger, more creative, and more resilient when we embrace diversity.
• Equity - We uphold fairness and justice in our work and actions.
• Enterprising - We are resourceful, inventive, and driven.

Inclusive Recruitment Process:

We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.

Our Commitment:

World Education Services is committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We comply with all applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.

If you require assistance and/or accommodation at any point during the recruitment process, please contact us at View email address on click.appcast.io, we're here to support you. Our Talent Acquisition team is happy to work with you to find solutions that meet your needs.

For more information about WES, please visit our website at