Director of Marketing & Communications

Director of Marketing & Communications Reports to: Executive Pastor POSITION SUMMARY The Director of Marketing & Communications is our strategic champion for the mission, vision and values of The Gathering. They will ensure all messaging of The Gathering is supported by strong brand representation, effective delivery, and a strong invitational heart. They lead by example to support a diverse team of talented staff and volunteers who serve as enthusiastic communicators of a vibrant and growing church. The Director of Marketing & Communications will take our team and our message to new levels of effectiveness and efficiency through creative innovation and systematic processes. This role will serve as a key leader within our organization and will regularly collaborate with our executive team. EXPECTED OUTCOMES Develops and implements a clear marketing and communications strategy that prioritizes reaching new people through effective invitation, and supports the vision, mission, values, and annual strategic goals of the church Increases overall church engagement through the execution of well-developed communication plans that creatively and effectively invite people to participate in the life of the church Provides clear creative direction and resulting in an overall improvement to The Gathering’s organizational creative process, specifically in the area of sermon series concepting, development, and execution Builds and develops a team of staff and volunteers to meet growing demands upon the marketing and communications department Ensure consistent representation of the Gathering across all platforms Minimizes discrepancies and errors in all written and printed communications Supports stakeholders Delivers monthly analytics and presents quarterly strategies for expanding our external reach Provides accountability and management of project deadlines Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing channels. Plans, executes, and measures experiments and conversion tests REQUIRED COMPETENCIES Strategic thinking: Determines opportunities and threats through analysis of data and trends. Understands the big picture and is able to support strategic priorities of the organization Analytical skills: Able to structure and process qualitative and quantitative data and draw insightful conclusions that are used to develop effective strategies. Communication: Speaks and writes clearly, articulately, and succinctly Leadership: Assumes responsibility for decision-making while leading a growing team of people to consistently execute high quality work Ability to develop people: gifted at providing relational, spiritual, and professional leadership that result in team members who are invested in their work and aligned with the organization’s values and goals Teamwork: Initiates interaction with colleagues to establish an overall collaborative working relationship Calm under pressure: Maintains stable performance and a non-anxious presence under heavy pressure or stress Work ethic: Possesses a strong willingness to work hard, sometimes requiring long hours to get the job done. Persistence: Demonstrates tenacity and willingness to go the distance to get something done Efficiency: Able to produce significant output with minimal wasted effort Organization and planning: Plans, organizes, schedules, and budgets in an e client and productive manner. Focuses on key priorities Attention to detail: Does not let important details slip through the cracks or derail a project CULTURE AND PERSONAL QUALIFICATIONS The Gathering Staff are expected to demonstrate a growing faith in Jesus Christ and a commitment to our five shared practices of Worship, Learning in CoreGroups, Prayer, Service, and Giving. As staff, we are mindful that we are held to a higher standard of morality and therefore, we seek to Do No Harm, Do Good, and Stay in Love with God. All staff are expected to exhibit the following behavioral values: Proactivity: acts without being told what to do and brings new ideas to the table Positivity: exhibits passion and excitement for one’s work and for the mission of the church Adaptability: adjusts quickly to changing priorities and conditions Innovative thinking: generates new and creative approaches to ministry Invitational excitement: committed to reaching new people for the sake of spreading the gospel of Jesus Christ Equipping Others: committed to recruiting, building, and developing teams to accomplish ministry goals #J-18808-Ljbffr The Rome Group