Senior Demand Generation Manager

Curious Minds. Bold Ideas. Extraordinary Impact .

Essential Functions:

• Develop and execute demand generation campaigns through direct lead generation channels, including email, webinars, nurture programs, and ABM, aligned to marketing strategy that supports company, sales, and regional teams in achieving revenue and pipeline goals across NA, EMEA, and APAC
• Lead deliverables across the marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions
• Own email, webinar, and nurture program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution
• Partner closely with the paid media team to align direct channel programs with paid campaigns, ensuring a cohesive, integrated experience for prospects across every touchpoint
• Collaborate with content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions
• Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQLs, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals across geographies
• Continually optimize direct channel programs for conversion and lead quality, making tactical adjustments to targeting, segmentation, cadence, and creative based on performance data
• Own campaign performance measurement across direct channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time
• Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making
• Lead regional demand program execution following awareness handoff, ensuring global consistency and on-time delivery while enabling regional customization

Minimum Requirements

• Undergraduate degree and 5+ years of related professional experience
• Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth
• Deep expertise in direct lead generation channels, including email marketing, webinars, lead nurturing, and account-based marketing
• Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results
• Proficient in Salesforce and Marketo or a similar marketing automation platform
• Proficiency in 6sense or comparable ABM platforms, with demonstrated ability to apply these tools to audience strategy and campaign performance
• Excellent communication, writing, and organizational skills, with the ability to manage multiple workstreams simultaneously
• Execution-driven with strong project management capabilities and comfort operating in a fast-paced, cross-functional environment

Preferred Requirements

• Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
• Experience building or managing campaign performance reporting using tools such as Domo, Marketo Measure, or Google Analytics to drive strategic decision-making
• Experience building lead scoring models or nurture architecture in partnership with marketing operations
• Advanced degree in Marketing, Business, or related field

Location: We'd love to have you work a hybrid in-office/wfh schedule at either our Wilmington headquarters or our office in Lehi. However, we are also open to remote candidates or candidates who are looking to relocate.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

$81,600—$138,700 USD

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at View email address on click.appcast.io.

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.

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