Senior Director of Product Marketing

This is a leadership role, not a manager-first one. You’ll level up existing product marketers and may build out the team further over time - but your sleeves are rolled up every day. You are a quarterback on the field, not a coach on the sidelines Drive the Guild story: Own the core positioning, messaging, and buyer narrative for Guild’s portfolio, and keep it consistent as the product, market, and commercial motion evolve Translate that narrative into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement Make complex, multi-product capabilities easy for customers, Sales, Employer Partner Services, and Marketing to understand and use Turn product complexity into market clarity: Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next Partner closely with Product on what’s shipping, what changed, and what the field needs to know - and build the feedback loop that brings customer, competitive, and adoption insight back into Product Formulate a POV on pricing levers and lead workshops to solidify across key capability teams - drive implementation and iteration as needed Build the enterprise Sales and EPS enablement spine: Create and guide the core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, launch guides, and customer-facing value messaging Define the buyer journey and adoption messaging across the customer lifecycle, and partner with Employer Partner Services and Solutions Design on adoption friction, time-to-value gaps, and proof opportunities Turn customer wins, usage signals, objections, and ROI examples into proof that Sales, Employer Partner Services, Marketing, and executives can use Partner with field leaders to understand whether the story is landing and where teams need more clarity, proof, or coaching Lead the PMM function: Run the PMM operating model across positioning, launch execution, enablement support, and customer proof - leveling up existing product marketers and guiding the function as it scales Clearly define product marketing’s scope relative to adjacent functions like content, campaigns, product management, and solutions consulting, so the whole org knows who owns what Build repeatable PMM systems, not one-off heroic work, and raise the quality bar for clarity, narrative, launch execution, and field readiness What Success Looks Like: Guild has one clear story across the website, sales deck, demo narrative, enablement, and customer proof Sales and Employer Partner Services teams can explain, demo, and support Guild’s portfolio with confidence and consistency Product launches are clearer, better sequenced, and easier for GTM teams and customers to absorb Customers understand what they bought, how to adopt it, and how to get value faster - and that proof compounds into expansion, retention, and advocacy PMM operates as a scaling system for the company, with a clear operating model, not a set of scattered deliverables Benefits Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services Education benefits and tuition assistance to help your future development and growth Equity stake in the company providing ownership and a path to future earnings (when we succeed, we all benefit) free one-on-one coaching with a certified financial planner, a platform with budgeting tools, investment and equity management center and many more financial resources through Origin (we believe financial literacy not only supports you personally, but also has a lasting impact in creating positive generational wealth practices) Employee Assistance Fund for unforeseen crises, disasters, and/or personal hardships and you need a little extra financial support (funded by the company and fellow Guilders to create a community of support) legal support and resources to navigate complicated situations like estate planning name changes, immigration, and more 401(k) plan with a range of diverse investment options and personalized retirement advice Multiple paths to meet educational and professional goals Fertility benefits built into all of our medical plans A $10,000 family planning fund to take care of costs that aren’t covered by the medical plans like adoption, surrogacy, and egg freezing expenses 12-20 weeks of paid leave and a ramp-up program for Guilders to ease back into work after an extended time away An additional 3 weeks of paid leave if you are going through the adoption, surrogacy, or foster process to use prior to your child’s arrival/placement to prepare and attend necessary meeting Inclusive guidance and support as you go through your family planning journey through Cleo Our on-site childcare center, The Beehive, offering care for children 3 months-6 years of age for employees and their friends and family members located in Colorado Personalized 1:1 support for anyone on the parenthood journey with access to a network of clinicians, experts, and specialists through Cleo 80 hours of low cost ($2/hr) emergency backup care for times employees unexpectedly find themselves without primary care for the ones they are responsible for Dedicated support in finding background-checked care providers to assist with child care, elder care, and chronic care needs through Helpr The ability to bring an actively nursing child and companion on work related trips Inclusive, affordable medical and behavioral healthcare when you need it Open PTO is available so Guilders can rest, recharge, and bring their best selves to work 10 Holidays including a collective week off over the 4th of July plus 5 floating holidays for cultural and religious events you celebrate Our leave policies are there to support employees and offer 12 weeks of fully paid medical, non-birthing parent, and caregiving leave as of day one of employment while birthing parents receive 18-20 weeks of fully paid leave Once Guilders reach 4.5 years of service, they are eligible for a 5-week fully paid sabbatical leave Up to 10 days of bereavement leave 8 sick days Up to 10 days of jury duty You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can useYou are excellent at positioning and messaging across a multi-product portfolioYou know how to turn learning, coaching, data, and career-outcomes complexity into buyer value, field confidence, and customer clarityYou can cite examples of how you’ve applied strategic narrative frameworks to make a complex, multi-part offering feel simple and differentiatedStrong field enablement instincts: sales narrative, demo story, objection handling, proof points, and customer-facing value messaging - with a track record of driving adoption, not just producing assets12+ years of B2B marketing leadership experience, including 7+ years specifically in product marketing in a B2B enterprise and/or marketplace environment. HR or education-specific experience is helpful but not requiredComfort using AI tools to move faster - research, content drafting, and signal analysis - as a way to operate like a larger PMM function before adding headcountExperience building or leading product marketing at a fast-scaling B2B SaaS or enterprise services companyEnough product depth to understand learning, coaching, data, and career-outcomes complexity - and translate it into buyer valueA hands-on operating style. You’re comfortable writing the brief, building the deck, shaping the talk track, and shipping the work yourselfExceptional writing craft. You produce and review copy at high volume and a high bar - headlines, web, deck, launch, and enablement - and you make other people’s writing betterA bachelor’s degree or equivalent experienceProven ability to build product launch and release systems that help GTM teams understand, sell, onboard, and support new capabilitiesComfort working directly with executives - pressure-testing assumptions and translating strategy into narrativeExcellent positioning and messaging judgment. You can turn strategy, product detail, customer truth, and market context into a story that sellsExperience managing or mentoring product marketersExperience marketing to or working with large-employer verticals such as healthcare, retail, financial services, or manufacturing #J-18808-Ljbffr Guild Education, Inc.