Chief Marketing Officer, Retail Medical & Healthcare Services

Job Description
MarketPro has partnered with an innovative, rapidly scaling healthcare services company on a confidential search for its next Chief Marketing Officer. Backed by a leading private equity firm, this organization is transforming how individuals, employers, and physicians experience primary and concierge care-offering a modern, membership-based model that delivers better access, deeper relationships, and improved outcomes.

Unlike traditional healthcare services companies, this firm operates at the intersection of care delivery innovation, physician empowerment, and consumer engagement. Its two complementary business units-advanced primary care for employers and turnkey concierge medicine enablement for physicians-position the company at the forefront of a fast-growing, disruptive segment of healthcare.

As the business enters a pivotal growth phase, the Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for shaping enterprise growth strategy, accelerating customer acquisition, strengthening brand leadership, and building a world-class marketing organization. This leader will have the unique opportunity to influence both business strategy and execution while positioning marketing as a primary driver of enterprise value creation.

This is a rare opportunity for a transformative marketing leader to architect and scale the growth engine of a private equity-backed healthcare innovator poised for significant national expansion. The Chief Marketing Officer will partner closely with the executive leadership team and Board of Directors to help shape the next chapter of the company's growth story.

The Chief Marketing Officer will own the enterprise marketing strategy across both business units, leading all aspects of demand generation, patient acquisition, brand strategy, customer engagement, analytics, and marketing operations. This executive will be responsible for creating scalable growth strategies that accelerate revenue, strengthen market position, and drive measurable business outcomes across both B2B and B2C audiences.

This role requires a strategic thinker with exceptional execution skills and a proven track record of scaling revenue, generating high-quality leads, and driving consumer engagement-particularly within retail-oriented healthcare environments. The ideal candidate is equally comfortable shaping enterprise strategy, leading high-performing teams, and leveraging data and analytics to drive measurable business outcomes.

The ideal candidate is a strategic, growth-oriented executive who combines strong commercial instincts with the ability to build teams, develop scalable growth engines, and influence business outcomes at the highest levels of the organization.

We are seeking a remarkable leader who is drawn to a fast-paced, high-accountability environment with significant ownership, visibility, and opportunity for impact.

Key Responsibilities

Executive Leadership

• Serveas a key member of the executive leadership team, contributing to overallbusiness strategy, growth planning, and organizational priorities.
• Partnerclosely with the CEO, Board of Directors, and senior leadership team tocommunicate growth initiatives, business performance, and strategicopportunities.
• Helpshape long-term growth strategy while ensuring marketing investments arealigned with enterprise objectives and value creation goals.
• Act asa visible ambassador for the organization, strengthening brand awarenessand market leadership across healthcare, employer, physician, and consumeraudiences.

Strategic Leadership & Growth

• Developand own the comprehensive marketing strategy across both business units,including demand generation, retail acquisition, brand development, anddigital marketing.
• Architectthe marketing roadmap to support aggressive growth goals across both B2Baudiences (employers, brokers, consultants, and physicians) and B2Caudiences (patient acquisition and retention).
• Ownannual marketing planning, forecasting, budgeting, and resourceallocation.
• Define,hire, and scale the marketing organization in alignment with revenue goalsand long-term business objectives.
• Evaluateand continuously evolve the organization's marketing capabilities,operating model, technology infrastructure, agency partnerships, andtalent strategy to support future growth.
• Buildscalable marketing systems, processes, and measurement frameworks thatsupport expansion into new markets and customer segments.
• Leadenterprise-wide growth initiatives that strengthen customer acquisition,retention, engagement, and lifetime value.

B2B Demand Generation

• Designand execute sophisticated lead-generation campaigns targeting employed andindependent physicians considering a transition to concierge medicine.
• Leadmulti-channel demand generation programs targeting employers, benefitsbrokers, consultants, and other strategic partners.
• Optimizethe full funnel from awareness and engagement through pipeline creation,sales-qualified opportunities, and revenue attribution.
• Overseeaccount-based marketing, events, webinars, partner marketing initiatives,and sales enablement programs.
• Collaborateclosely with Sales leadership on pipeline health, forecasting, accountprioritization, and growth strategies.

B2C / Retail Patient Acquisition

• Drivepatient acquisition and appointment volume through integrated campaignsspanning paid media, organic search, social media, direct mail, localactivations, community engagement, and partnership marketing.
• Leadbrand strategy, creative direction, positioning, and messaging thatdifferentiates the organization in a competitive healthcare landscape.
• Developand optimize customer lifecycle marketing initiatives, including email,SMS, CRM automation, retargeting, and loyalty programs.
• Enhancecustomer engagement and retention strategies to maximize long-term patientvalue and advocacy.

Analytics, Insights & Performance Management

• Ownmarketing KPIs and foster a culture of measurement, experimentation,optimization, and accountability.
• Deployadvanced analytics to support attribution modeling, customer acquisitioncost optimization, lifetime value analysis, and cohort tracking.
• Presentperformance dashboards, growth forecasts, and strategic recommendations toexecutive leadership and the Board of Directors.
• Deliverexecutive-level reporting and growth insights that connect marketinginvestment directly to revenue growth, customer acquisition, and businessperformance.
• Developforecasting models and measurement frameworks that support strategicplanning, resource allocation, and enterprise growth objectives.

Team Leadership & Cross-Functional Collaboration

• Build,mentor, and develop a high-performing marketing organization with clearcareer paths, performance standards, and leadership developmentopportunities.
• Cultivatea culture of accountability, innovation, collaboration, and continuousimprovement.
• Developleadership capabilities across the marketing function while creatingsuccession plans that support long-term organizational growth.
• Partnerclosely with Sales, Operations, Clinical, Product, Business Intelligence,and Finance leaders to align marketing with company objectives.
• Createshared KPIs, operating rhythms, and performance frameworks that drivealignment and execution across the organization.
• Championcustomer insights, brand standards, and voice-of-customer initiativesacross all touchpoints.

Requirements

• 15+years of progressive marketing leadership experience, includingresponsibility for enterprise growth strategy, customer acquisition, andorganizational leadership.
• Demonstratedsuccess driving both B2B demand generation and B2C customer acquisitionwith measurable revenue impact.
• Proventrack record driving growth within multi-site, multi-market, orhigh-growth organizations.
• Experienceleading integrated marketing programs spanning digital, analytics,content, brand, creative, CRM, and field marketing.
• Demonstratedsuccess building and scaling marketing organizations within high-growth orprivate equity-backed environments.
• Provenability to translate marketing investments into measurable businessoutcomes, including revenue growth, customer acquisition, pipelinegeneration, and profitability.
• Experiencepresenting business performance, growth initiatives, and strategicrecommendations to executive leadership teams, investors, or boards ofdirectors.
• Strongability to recruit, lead, and develop high-performing teams.
• Expertisein analytics, CRM platforms, marketing technology, attribution modeling,and performance measurement.
• Exceptionalcommunication skills, executive presence, and strategic decision-makingcapabilities.
• Experienceevaluating, managing, and optimizing agency and partner relationships.

Preferred

• Experiencewithin multi-site healthcare, retail health, primary care, specialty care,wellness, or adjacent healthcare services environments.
• MBA orMaster's degree in Marketing, Business, Communications, or a relateddiscipline.
• Experienceoperating within a private equity-backed, venture-backed, or otherhigh-growth environment.

Success Profile - What World-Class Looks Like

• Enterprise-mindedgrowth leader who combines strategic vision, operational excellence, andcommercial acumen to drive measurable business impact.
• Evidence-baseddecision maker who balances creativity with rigorous analytics.
• Growthobsessed, with a history of delivering ambitious business objectives.
• Executiveleader capable of influencing stakeholders at every level of theorganization, from frontline teams to board members.
• Builderof high-performing organizations with a track record of developing talent,creating accountability, and scaling marketing capabilities.
• Thrivesin dynamic, fast-paced environments and embraces the opportunity to helpshape the future direction of a growing organization.
• Buildermindset-able to create systems, processes, and teams from the ground up.
• Brandstoryteller with a relentless focus on customer experience,differentiation, and long-term value creation.