Conversion Rate Optimization (CRO) Specialist

Conversion Rate Optimization (CRO) Specialist

The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.

This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:

• Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
• Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
• Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
• Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
• Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
• Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
• Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
• Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
• Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
• Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team

Qualifications:

• 3+ years in conversion rate optimization, UX/product analytics, and web growth
• Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
• Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
• Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
• Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
• Excellent communication and storytelling skills
• Comfort working across both desktop web and native mobile app environments
• Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
• Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
• Basic knowledge of HTML/CSS
• Experience with personalization and audience-targeting tools
• Familiarity with accessibility standards and how they intersect with UX
• Experience with Agile methodologies and project management tools like Wrike or Jira

Featured Benefits:

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays