Brand Marketing Leader

$123.72k - $199.3k

Jobleads-US

Davidson, NC

경력 탐색Brand Marketing Leader page is loaded## Brand Marketing Leaderremote type: 월요일부터 목요일까지는 동료들과 함께 사무실에서 근무합니다. 금요일에는 업무 요구사항을 고려하여 근무 장소를 자유롭게 선택할 수 있습니다.locations: 데이비드슨, 노스캐롤라이나time type: 풀타임posted on: 어제 공고job requisition id: JR-16493우리의 미션에 함께하세요! 건물, 주택, 그리고 운송 분야에서 쾌적하고 지속 가능하며 효율적인 기후 솔루션을 선도하는 글로벌 기업으로서, 우리는 지구를 최우선으로 생각할 책임이 있습니다. 저희는및 당사의 다양한 사업을 통해및저희에 대해 알아보세요직장과 가정에서 성공할 수 있도록 설계되었습니다.우리는 과감하게 나아갑니다.**작업 위치:**월요일부터 목요일까지는 동료들과 함께 사무실에서 근무합니다. 금요일에는 업무 요구사항을 고려하여 근무 장소를 자유롭게 선택할 수 있습니다.We are looking for a **Brand Marketing Leader** who will lead brand marketing strategy and activation for the Residential HVAC business of Trane Technologies, for leading brands Trane(R), American Standard Heating & Air Conditioning(R), RunTru by Trane and Ameristar by American Standard.Leveraging consumer insights and a deep understanding of the competitive landscape, this individual will develop and execute marketing strategies that build our brands across all touchpoints and capitalize on growth opportunities with homeowners, HVAC contractors and key stakeholders.Reporting to the Marketing & Communications Leader, Residential HVAC, this role will partner across marketing, communications, sales, customer experience and other functions to create and execute brand marketing strategies to meet KPIs and drive business growth. This individual will work in close partnership with the global brand team to ensure all brand marketing strategy and activation aligns with Trane Technologies' brand architecture, identity standards and governance model.Key Competencies:**Brand Marketing Strategy:** Translate business objectives into actionable brand marketing strategic plans to reach and influence target audiences**Influential Storytelling:**Craft consistent narrative across all touchpoints to differentiate and amplify the brand, building equity and influence**Operational Excellence:** Prioritize efforts effectively, manage capacity to deliver tactical execution of strategic plans to ensure successful outcomes, and drive operational effectiveness to achieve measurable results.**Cross-Functional Collaboration:** Work collaboratively within a matrixed organization, balancing the needs of various partners and stakeholders to build and maintain strong relationships.Strong **business acumen,** proven leadership skill and excellent communicationA **\"growth mindset\"** with a passion for continuous improvement and a bias for action.Responsibilities:**Brand Activation:** Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth**Campaign Management:** Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth**Sponsorships & Partnerships**: Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement**Collaborate with internal marketing and communications teams** to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.) Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.**Lead relationships with external agency partners** to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels**Own branded narratives** creating compelling brand stories and activation programs within the dealer channel.Qualifications:**Experience:**10+ years of professional experience in brand marketing or management, or communications/public relations, ideally working on building brands within the B2B and B2C brandsProven success in developing and executing large scale brand campaigns for leading brandsHands-on experience managing brand campaigns, sponsorships, and content strategyExperience managing internal/external resources, agencies, and budgets.Agency experience desirable**Leadership & Collaboration:**Strong ability to partner, consult, and influence stakeholders across all organizational levelsCustomer intimacy in B2B and B2C channel working alongside key stakeholder to drive adoption of key initiatives**Skills & Attributes:**Effective balance of strategic thinking and practical execution to drive change and achieve resultsAbility to translate brand strategy into activation to deliver business resultsStrong presentation skills for communicating complex information to various audiences and stakeholderCreative and operational mindset with strong organizational, analytical, time-management, and project management skills.Ability to think critically, establish strategic plans, manage multiple projects simultaneously, and meet strict deadlines.Results-oriented, self-driven, and internally motivated.Proficiency in standard computer applications (Windows, Word, Excel, PowerPoint).**Travel:** Some travel required to engage with key customer groups and agency partners.**연간 기본급 범위 또는 시급 기본급 범위**$123,721.66 - $199,300.00**보상 유형:**급여**인센티브 대상**Yes**판매 수수료 대상**No**면책 조항**: 당사는 이 직무에 대해 다양한 요소를 고려하여 경쟁력 있는 보상을 제공하기 위해 노력하고 있습니다. 실제 보상 수준은 경력, 성과, 지역, 학력, 경험, 출장 요건, 노조 소속 여부 등 여러 요소에 따라 달라질 수 있습니다. 당사의 보상 범위는 일반적으로 해당 국가의 전국 평균을 기준으로 산정됩니다. 또한, 복리후생은 지역, 사업 부문, 노조 참여, 직원 신분 등에 따라 달라질 수 있습니다.**직장과 가정에서 모두 성장하세요:*** 복리후생은 귀하와 가족에게 입사 첫날부터 적용되며, 건강보험과 넉넉한 인센티브를 제공하는 종합 웰니스 프로그램을 포함합니다 - 우리는 배려할 용기가 있습니다!* 가족 형성 지원 혜택에는 난임 치료 보장과 입양/대리출산 지원이 포함됩니다.* 유급 휴가에는 최대 15일의 휴가, 유급 공휴일, 병가 및 자원봉사와 육아휴직을 지원하기 위한 추가 옵션이 포함됩니다.* 401K 매칭 기여금, 회사 프로그램을 통한 교육 및 훈련 기회와 함께 학비 지원 및 학자금 대출 부채 지원.면책 조항: 제공되는 복리후생은 근무지, 단체협약 및 지역/주 규정에 따라 달라질 수 있습니다안전 민감 직무No회사는 특정 직무를 안전 민감 직무로 지정합니다. 안전 민감 직무의 경우 추가적인 약물 검사가 요구될 수 있습니다. 본 직무는 안전 민감 직무입니다.저희는 경쟁력 있는 보상과 포괄적인 복리후생 및 프로그램을 제공합니다. 당사는 기회균등 고용주로서, 모든 적격 지원자는 인종, 피부색, 종교, 성별, 성적 지향, 성 정체성, 출신 국가, 임신, 연령, 혼인 여부, 장애, 보호대상 재향군인 신분 또는 기타 법적으로 보호되는 신분에 관계없이 채용 심사 대상이 됩니다.Trane Technologies 팀에 합류하는 것은 단순한 직장이 아니라, 목적과 영향력, 그리고 더 지속 가능한 미래를 위해 가능한 것을 끊임없이 도전하며 의미 있는 기여를 할 수 있는 커리어의 시작입니다. 우리는 함께 세상을 변화시킬 수 있다고 믿습니다. 포용적인 기업 문화, 여러분과 가족을 지원하는 복리후생, 무한한 성장 기회, 삶의 다양한 요구를 균형 있게 조절할 수 있는 유연성 등 다양한 지원을 통해 직장과 가정에서 모두 성공할 수 있도록 도와드립니다. 저희와 함께 커리어를 쌓는 방법에 대해 자세히 알아보세요.
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