Vice President of Marketing Strategy and Deployment, North America

Vice President of Market Strategy & Deployment

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President of Market Strategy & Deployment to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the scoop - Summary

The Vice President of Market Strategy & Deployment is responsible for overseeing the creation, implementation, and optimization of marketing in the United States and Canada.

This role requires someone with extensive digital marketing and commercial expertise to drive brand growth, retailer engagement, and market share.

The leader should have experience developing high performing teams, and will have oversight of regional media, content creation, portfolio management, shopper marketing, innovation commercialization, category management, and trade shows.

This leader thrives in white space strategy development, enjoys cutting through complexity and winning as a team. This role will work out of our Colorado, Nashville or New York City offices and work a hybrid schedule with 3 days in-person.

Key Responsibilities:

• Strategic co-pilot to the General Manager Americas; orchestrates overall business planning including assisting with creation of Annual Plans, long term Value Creation Plans, and ensuring delivery of these plans.
• Manages the North American marketing budget, recommending best growth investments and optimizing for scaled tactical approaches.
• Leads Media and Content team, developing media strategies and assets for North America based on category/brand/shopper/audience insights across the marketing funnel; including awareness building and mid-funnel activation, and collaborates with VP Ecommerce on retail media activation.
• Leads Brand Activation team, guiding them through best in class in innovation commercialization, sales planning and shopper marketing activations.
• Leads Category Management team in providing best in class shelf diagnostics, analytics and recommendations to assist Champion's sales teams for growth development and optimal retail performance.
• Leads Trade Shows for North America including trade show strategy, booth and asset development, and overarching

Requirements

• Bachelor's degree in marketing, business, or a related field is required. MBA preferred.
• 10+ years of CPG marketing, media and sales experience with at least 5-7 years in senior leadership roles.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Demonstrated experience leading best in class media strategies, digital content, and agency management with focus on latest tools and practices to win in digital marketing.
• Demonstrated experience as thought leadership partner with Sales teams and tangible results based on recommended strategies.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Experienced in leading and coaching teams.
• Ability to travel 25% of time

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Compensation range from $252,000 - $346,000 annual salary, annual bonus eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.