Vice President, Marketing Strategy Chase Offers & Shopping

Vice President Marketing Strategy Offers Shopping in Chase Offers and Shopping

Help customers uncover meaningful value every day through smarter, more personalized offers and shopping experiences. In this role, you will shape how we connect people to the right value at the right time across our channels, with clear impact you can measure.

Job Summary

As a Vice President Marketing Strategy Offers Shopping in Chase Offers and Shopping, you lead the end-to-end marketing strategy that helps customers discover, activate, and realize value from offers across our owned channels. You will design and scale personalized customer journeys, turning customer and product signals into clear priorities for messaging, targeting, and placements. You will build operating rhythms that enable fast, aligned execution across teams and partners. Your work will directly influence customer engagement and measurable business outcomes.

Job responsibilities

• Own and evolve the omnichannel marketing strategy across owned channels, ensuring a consistent experience on and off the offer hub

• Define and optimize end-to-end customer journeys from discovery to activation to redemption and value realization

• Scale personalized and dynamic messaging through targeting, testing, and journey orchestration

• Establish frameworks to integrate card offers and merchant-funded offers into marketing plans and customer experiences

• Guide offer merchandising strategy, including curation, presentation, and placement across key customer touchpoints

• Partner with product leaders to translate customer and product signals into marketing priorities for audiences, messaging, channels, and placements

• Develop messaging frameworks and write high-quality creative briefs to enable consistent execution across internal teams and agency partners

• Build and operationalize planning cadences, intake and briefing processes, governance, and decision-making routines from ambiguity

• Define success metrics and measurement approaches; use performance insights to drive continuous optimization

• Serve as the primary marketing strategy partner for the media and partner marketing team to align partner goals with customer experience strategy

• Lead, mentor, and develop team members through coaching, feedback, and performance management

Required qualifications, capabilities, and skills

• 7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels

• Proven ability to translate customer insights and product signals into clear marketing priorities and plans

• Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging

• Demonstrated strength in measurement and experimentation, including test design and performance optimization

• Ability to create messaging frameworks and write clear, actionable creative briefs

• Experience building operating processes and ways of working in ambiguous or new spaces

• Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments

• Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics

• Strong analytical thinking paired with customer-first storytelling and positioning skills

• Experience leading teams, including coaching, development, and performance management

• Excellent written and verbal communication skills, with the ability to simplify complex ideas

Preferred qualifications, capabilities, and skills

• Experience in ecommerce, retail, shopping, or offer-led ecosystems

• Background in offer merchandising, curation, and customer value messaging across digital placements

• Track record driving dynamic content strategy across owned channels using targeting and testing

• Experience partnering with media solutions, partner marketing, or monetization teams to integrate partner messaging into customer journeys

• Familiarity with using audience segmentation and propensity signals to improve relevance and performance

• Experience building scalable briefing and governance models that improve speed to market

• Demonstrated success improving activation and redemption through lifecycle optimization

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.