Product Marketing Manager

AInvest is building the next generation of AI-powered investing tools that help everyday investors make smarter financial decisions. We combine cutting-edge AI technology with market intelligence to deliver an intuitive investing experience for millions of retail investors. We're looking for a Product Marketing Manager who thrives at the intersection of product, growth, and analytics. This role is ideal for someone who has successfully marketed B2C fintech products, understands paid acquisition at scale, and knows how to translate product value into campaigns that drive user growth. What You'll Do Own go-to-market strategy for new product launches, features, and growth initiatives. Partner closely with Product, Growth, Creative, and Data teams to develop messaging that drives user acquisition and engagement. Plan, execute, and optimize paid marketing campaigns across Meta, Google, TikTok, Apple Search Ads, and other performance channels. Develop audience segmentation, positioning, and lifecycle marketing strategies to improve conversion and retention. Translate complex investing and financial concepts into compelling, consumer-friendly messaging. Analyze campaign performance, user behavior, attribution, and funnel metrics to identify growth opportunities. Collaborate with Product to improve onboarding, activation, and in-app conversion through experimentation and A/B testing. Conduct competitive research and customer insights to refine positioning and identify market opportunities. Own creative strategy alongside internal and external creative partners to continuously improve marketing performance. Track key growth KPIs including CAC, ROAS, LTV, activation, retention, and conversion rates. What We're Looking For 5+ years of product marketing, growth marketing, or performance marketing experience. Experience marketing B2C consumer products with measurable growth outcomes. Fintech experience is strongly preferred, particularly investing, wealth management, personal finance, or trading products. Deep expertise managing paid acquisition channels and optimizing large marketing budgets. Strong analytical skills with experience using attribution platforms, analytics tools, and experimentation frameworks. Proven ability to develop messaging that resonates with consumer audiences and improves conversion. Comfortable working cross-functionally with Product, Engineering, Design, Analytics, and Executive leadership. Highly data-driven with a bias toward experimentation and continuous optimization. Excellent written and verbal communication skills. #J-18808-Ljbffr