Associate Director, sac-TMT Market Research

Job Description Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we can understand our customers' needs and strive to provide solutions to meet them. At our Company , we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making, that will allow us to tackle some of the world's greatest health threats. Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent for the role of Associate Director, Primary Market Research . Position Description: The Market Research Associate Director will be a main point of contact for their assigned areas of responsibility for our product's marketing / commercial team. The position will plan, prioritize, manage, and execute a scope of work within the sac-TMT asset spanning both pre- and post-launch. Responsibilities include providing strategic input to the extended global and US teams via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions. The Associate Director will also help advance the evolution of Primary Market Research by leveraging AI-enabled research, analytics, and knowledge management capabilities to accelerate insight generation, enhance decision-making, and identify innovative approaches to understanding customers, markets, and business opportunities. This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our Research & Development Division . The Associate Director will consistently demonstrate strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change. The successful candidate should have an understanding of emerging AI-powered market research methodologies and capabilities including but not limited to synthetic respondents and digital personas and will embrace emerging technologies and data-driven ways of working, while ensuring the responsible, compliant, and effective application of AI and advanced analytics to support business objectives. Key responsibilities include and are not limited to the following: Market Research & Analytics: Develop and oversee execution of an assigned portion of the Global and US market research plan within the product franchise with a strategic mindset and minimal supervision. Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors' products and current/future market developments. Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate methods and approaches, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives. Proficient in various market research methodologies and research techniques to design effective research studies. Evaluate and apply innovative market research approaches and emerging technologies, including AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, and connected insights ecosystems, where appropriate to address business needs and inform strategic decisions. Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results, on an as-needed basis. Project Management: Lead execution of market research studies, including project planning, budget management, vendor briefing, timeline oversight, compliance requirements, and delivery of actionable insights and recommendations, including innovative options. Clearly articulate the business rationale, hypotheses, methodology, and expected impact of research approaches to managers and franchise/client teams, ensuring alignment to business objectives. Evaluate, select, and manage external research partners based on methodological expertise, technical capabilities, quality standards, innovatio #J-18808-Ljbffr Merck