Director of Casino Marketing & Special Events Analytics

Company Description

Job Description

The Director of Casino Marketing & Special Events Analytics serves as the VIP casino marketing analytics and strategic data governance, orchestrating the full analytical lifecycle to drive profitable growth while maintaining disciplined reinvestment aligned with company objectives. This role represents the primary authority on casino marketing data, customer segmentation, reinvestment strategy, and performance measurement. The Director independently or in partnership with senior leadership defines business questions, executes sophisticated analytical work, cultivates actionable insights, and oversees the implementation and measurement of resulting business decisions. This position is both strategically visionary and deeply hands-on, requiring expert-level technical mastery, refined judgment, and the ability to operate with autonomy while maintaining close alignment with leadership direction.

VIP DATABASE OWNERSHIP & ADMINISTRATION

Serve as the distinguished steward and administrator of the VIP casino marketing database, ensuring exceptional accuracy, integrity, and strategic refinement of data. Oversee customer acquisition, segmentation, reactivation, and growth strategies with meticulous attention to detail. Ensure business rules for VIP player eligibility, segmentation, and exclusions are applied with precision and consistency.

ADVANCED ANALYTICS & AUTONOMOUS EXECUTION

Independently orchestrate the full analytical lifecycle without reliance on direct reports or external teams: define business questions, establish scope and success criteria, query raw data, perform sophisticated analysis, develop refined visualizations, present findings, and oversee execution of business decisions. Ensure analytics elegantly support growth initiatives while maintaining disciplined and desirable reinvestment levels.

TECHNICAL EXPERTISE

Demonstrate master-level SQL proficiency to independently address all data requirements. Design, write, and optimize complex queries to analyze VIP segment performance with precision. Translate sophisticated datasets into actionable insights without dependency on external data or business intelligence teams.

CASINO MARKETING PERFORMANCE, REINVESTMENT & GROWTH

Lead comprehensive analysis of hosted player performance with a focus on achieving desirable reinvestment levels that support sustainable growth. Monitor results with discerning attention, identify reinvestment exceptions, and partner with leadership to optimize marketing investment. Ensure reinvestment strategies harmonize profitability, premium guest value, and long-term revenue growth.

VIP & SPECIAL EVENTS ANALYTICS

Own analytical planning and post-event evaluation for VIP and casino marketing events with strategic sophistication. Develop event pro formas and post-event P&Ls, assess reinvestment efficiency, and identify growth opportunities driven by refined event strategy and precision guest targeting.

SPECIAL EVENTS OPERATIONS

Provide refined strategic stewardship and management of special events marketing operations, ensuring meticulous accuracy, compliance, and executional excellence through direct reports. This includes supervising the development of special event customer qualification lists; reviewing and approving event terms and conditions, fact sheets, and invitation copy; and ensuring alignment between operational execution and approved marketing strategy.

Oversee team-led operations related to slot tournaments, table tournaments, and promotional giveaways, including score tracking, validation of final winners lists, guest registration and table assignments, ticket tracking and printing accuracy, and the preparation and review of cash forms and required tax documentation (including W-2s) for events with cash payouts. While not typically hands-on in day-of execution, the Director is accountable for establishing rigorous controls, reviewing outputs, resolving exceptions, and ensuring operational integrity across all special events.

REPORTING, GOVERNANCE & DECISION SUPPORT

Design and oversee recurring and ad hoc reporting frameworks supporting executive decision-making with strategic sophistication. Serve as a distinguished strategic advisor by translating complex growth and reinvestment analytics into refined strategic guidance.

Qualifications

• Bachelor's degree in Business, Analytics, Finance, Economics, Marketing, or related discipline
• Distinguished background in casino marketing and gaming analytics with sophisticated expertise in VIP database management and strategic administration
• Master-level SQL proficiency with demonstrated capacity to operate autonomously from analytical conception through implementation oversight
• Exceptional proficiency with advanced data visualization and business intelligence platforms (e.g., Tableau, Power BI, Looker) to translate complex datasets into refined, actionable insights
• Sophisticated expertise in customer segmentation, precision targeting strategies, and lifecycle analytics within premium gaming or hospitality environments
• Demonstrated excellence in managing sophisticated special events operations, including tournament management, premium promotional campaigns, and meticulous compliance with gaming regulations and tax documentation requirements
• Refined financial acumen with exceptional capability to develop and analyze event pro formas, P&Ls, and reinvestment metrics to optimize profitability and guest value
• Exemplary track record of leading and managing cross-functional teams with the capacity to establish rigorous operational controls and ensure accountability at the highest standards
• Exceptional analytical acumen with the ability to identify data anomalies, resolve complex exceptions, and implement sophisticated corrective actions independently
• Comprehensive knowledge of gaming compliance, regulatory requirements, and responsible gaming principles as they relate to VIP marketing and premium special events
• Exceptional executive communication and leadership capabilities with the ability to influence senior stakeholders and translate complex analytics into strategic guidance

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.