VP Director of Commerce (Retail Media)

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We’re looking for an outstanding Vice President/Director —someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with retail media-specific experience, to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

As VP/D of Commerce (Retail Media), your strategic vision and retail search and retail display marketing leadership will help build the agency’s retail media practice to support aggressive growth within the Commerce Media practice. You’ll lead a teams of Associate Directors, Managers, Sr Analysts and Analysts within the Digitas Retail Media team to establish performance metrics, determine client strategies, report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and hands‑on self‑serve expertise across Retail Search & Display. You should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner. The team will manage campaigns that will vary between hands‑on self‑serve as well as direct buys with retailers.

Responsibilities

Day to day your role includes:

• Manage growing media team in the planning and activation of campaigns across retail media, search & display including: Amazon, Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media, DoorDash, Instacart, Ahold, etc.
• Lead the client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations
  • Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
  • Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations.
  • Identifying client issues and opportunities to develop new business opportunities within existing business.
  • Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day‑parting, timing/scheduling strategy).
  • Directing long‑term and short‑term strategic marketing efforts to meet both market share and sales goals.
  • Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
  • Oversight of billing and operations
  • Understand and explain attribution model across retail search partners.
  • Developing and maintaining quality control procedures for campaign implementations.
  • Support JBP negotiations annually
• Assessing and pursuing new business opportunities, while maintaining and growing the company’s existing strengths. Support in any new business pitches and related work as required.
• Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
• Contribute to Commerce COE to support capability development across the agency
• Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Active knowledge sharing with capability and broader agency.
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.

Qualifications

• A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience
• Prior experience managing team of 8+ FTEs
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. self‑service search and display experience preferred).
• Keen attention to detail and an analytical approach to achieving objectives.
• Understanding and experience with campaign automation tools (i.e., Skai, Pacvue).
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Strong ability to understand client objectives and how they translate into search and media strategies.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.