Brand Manager, Government Marketing

Job ID: 31152020Company: Abbott LaboratoriesLocation: Alameda, California, United StatesEmployment type: full timeCategory: MarketingIndustry: HealthcarePosted: 2026-10-05

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

As Brand Manager, Government Marketing U.S. you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.

What You’ll Work On

• Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels

• Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels

• Translate product, clinical, and scientific information into meaningful Healthcare Professional messaging

• Lead and manage creative agencies to deliver effective marketing materials that support field sales and HCP digital marketing efforts

• Collaborate with the field sales leadership team to drive execution excellence

• Support consumer marketing and digital patient acquisition

• Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed

• Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics 

• Prepare demo kit forecasts, PIFs, and other business cases for new initiatives

• Demonstrate independence by prioritizing and completing assignments

• Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner

Required Qualifications

• Bachelors Degree in Marketing, Business, Life Sciences, or a related field.

• Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.

Preferred Qualifications

• MBA

• Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly 

• Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment

• Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix

• Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must

• Strong presentation and communication skills

• Strong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis

• Strong project management and conflict resolution skills –the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com , on LinkedIn at , and on Facebook at .

The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted.]]><