Principal Product Manager, Growth

PlayOn Product Manager

PlayOn is the largest platform for high school sports in the US, reaching millions of fans, parents, coaches, and student athletes across NFHS Network, MaxPreps, and GoFan. Our products span live and on-demand video, scores and stats, recruiting, ticketing, and event management. This role sits on the Video team and owns the Growth pod: subscription pricing, packaging, and bundling across NFHS Network and MaxPreps, the subscription experience customers buy and manage, and the experimentation engine that tells us what's working.

Over the past year, the Growth pod shipped a new pricing and packaging structure for NFHS Network and launched a subscription MVP on MaxPreps. The next chapter is bigger: bundling subscriptions across NFHS Network and MaxPreps, making it easy for families to upgrade, downgrade, or pause instead of cancel, and dramatically increasing how fast we learn. Our engineering team is building a unified subscription and identity system across products. We're looking for someone to own what customers see and buy on top of it, and to build the AI-native experimentation practice that gets us to answers faster.

The Outcomes You'll Deliver

• Design and launch bundles that span NFHS Network and MaxPreps, grounded in subscriber economics and built for how families actually follow their athletes
• Own the B2C subscription lifecycle experience (purchase, upgrade, downgrade, pause, and win-back) built on the unified subscription and identity system our engineering team is delivering
• Build an agentic experimentation platform that multiplies how many tests we run and how fast we learn from them
• Drive measurable business outcomes such as ARPU, LTV, conversion rate, and subscriber retention
• Partner deeply with finance on revenue models, price elasticity, and forecasts, and influence executive stakeholders with clear, data-backed recommendations
• Partner closely with marketing on offers, messaging, and go-to-market so pricing and bundle changes land with customers, not just in the product

In This Role, You Can Expect To

• Own pricing and packaging as a measurable discipline - set the strategy, model the impact with finance, test it, and execute changes in production
• Lead the growth roadmap across pricing, bundling, conversion, onboarding, and retention, balancing quick wins against durable bets
• Define the bundle strategy across NFHS Network and MaxPreps - what goes in each package, how it's priced, and how it's sold on each property
• Partner with the engineering team that owns subscriptions and identity to shape what the platform needs to support, then own the customer-facing flows on top of it: plan changes, pauses, and save offers that keep subscribers instead of losing them
• Build the experimentation platform hands-on - use Claude Code and AI agents to automate hypothesis generation, test setup, monitoring, analysis, and readouts, then partner with engineers to harden what works
• Raise experiment cadence and rigor at the same time: more tests, faster decisions, sound statistics
• Answer your own questions - you report on experiment results and find the next opportunity without waiting on an analyst
• Present pricing and bundling recommendations to executive leadership with fluency in both the customer and financial dimensions
• Raise the bar for the broader product team on experimentation methodology, subscription economics, and AI-native ways of working

To Thrive In This Role, You Have

• 7+ years in product roles, including 5+ years leading B2C subscription pricing, packaging, or growth
• A track record of pricing and packaging changes you designed, modeled with finance, tested, and shipped in production, with results you can point to
• Deep fluency in subscription economics: cohort analysis, churn dynamics, ARPU and LTV levers, and the lifecycle mechanics of upgrades, downgrades, and pauses
• Growth experimentation mastery - experiment design, statistical rigor, and turning test results into scalable product improvements
• You build things yourself: your own models and analyses, and working prototypes, internal tools, and automations built with AI coding tools like Claude Code
• Experience building or scaling experimentation tooling or processes that measurably increased test throughput
• Principal-level ability to set strategy, build alignment across engineering, design, marketing, and finance, influence without authority, and make and defend tough tradeoffs
• Willingness to question whether traditional PM artifacts like PRDs are the best way to drive outcomes, and to replace them with something faster when they're not

Nice To Have

• Experience as the product partner to a subscription billing, entitlements, or identity platform team
• Sports and/or streaming experience

Our Values

Ownership Over Participation: You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

Team Over Stars: You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

Growth Over Comfort: You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness Over Popularity: You approach decisions with a scientist's mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others' perspectives, and manage emotions in decision-making.

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We're a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact. You'll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. Our culture is built on accountability, collaboration, growth, and fairness. We don't just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what's right even when it's hard. Together, we strive to be better every day—because we know that's how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from Dental, vision life and disability insurance Employee Emergency Fund Company equity (stock options) Open PTO policy 401K plan with company match Hybrid/flexible work environment Note: Must be a full-time employee to participate in the company's employee health benefit plan. Part-time employees and interns are not eligible to participate