Marketing Analyst
$40 - $50 per hourApex Systems Inc
Marketing Analyst
Location: United States (Remote)Employment Type: Contract Role Overview We are seeking a contract Marketing Analyst for a 12-month project. This role is pivotal in transforming unorganized data from multiple internal and external sources into actionable reports that support weekly and monthly objectives. The ideal candidate will have a strong understanding of video game marketing to help refine publishing processes and strategy. The position will involve owning the Gamesight attribution platform, tailoring it to business needs, and collating its data with Level Up and Google Analytics for comprehensive reporting. Key Responsibilities
- Create analytics reports for marketing initiatives to track player patterns and engagement.
- Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends.
- Generate analysis reports and identify optimizations for the publishing organization that track progress towards established KPIs.
- Identify missing data and build solutions for incorporating it into future analysis.
- Handle ad-hoc data requests and foster an understanding of each client's data sources.
- Bridge the expertise of analytics with the needs of the publishing organization to generate trend reports and optimization strategies.
- Document processes for how new reports are generated and identify steps for future automation.
- Coding skills in R, SQL, or Python are a bonus.
- A desire to find the right data from the right sources to help explain player behavior.
Vacancy posted 2 days ago
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