Head Of DTC Marketing

VP, Dtc & Consumer Engagement

MGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels.

The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA's global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities.

This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectors—while operating in close partnership with retail, wholesale, and marketplace teams.

Key responsibilities include:

• Leading the development and execution of MGA's brand-led DTC initiatives across owned platforms
• Helping define the role of DTC within MGA's broader go-to-market ecosystem, ensuring alignment with retail and wholesale partners
• Translating brand and marketing priorities into compelling DTC experiences and launches
• Overseeing the evolution of MGA's DTC consumer experience, including site experience, content, merchandising, and launches
• Developing programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.)
• Ensuring DTC experiences reflect MGA's creativity, entertainment DNA, and brand standards
• Leading the planning and execution of limited releases, special collections, and key brand moments on DTC platforms
• Partnering with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plans
• Supporting test-and-learn approaches to new formats, products, and engagement models
• Partnering closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teams
• Ensuring DTC initiatives complement retail strategies and support broader brand and commercial objectives
• Aligning calendars, messaging, and priorities across teams to deliver cohesive consumer experiences
• Establishing performance metrics and dashboards to track DTC engagement, launch performance, and consumer behavior
• Using insights to refine experiences, improve future launches, and inform brand and product strategies
• Fostering a culture of continuous learning and improvement across DTC initiatives
• Building and leading a high-performing DTC team and/or agency partners as appropriate
• Establishing clear operating rhythms, planning processes, and accountability across initiatives
• Collaborating with Finance and Operations to ensure disciplined execution and resource management

What success looks like:

• Strong execution and performance of DTC launches and special initiatives
• Growth in direct consumer engagement, repeat purchase, and owned audience
• High-quality, differentiated DTC experiences that reflect MGA's brands and creativity
• Clear alignment and collaboration with retail and wholesale partners
• Actionable consumer insights that inform future brand, product, and marketing decisions

Ideal candidate profile:

• 10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerce
• Experience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferred
• Demonstrated success launching limited editions, special collections, or branded consumer experiences
• Strong cross-functional leadership skills with the ability to influence and align diverse teams
• Data-informed decision maker with a creative, consumer-first mindset
• Comfortable operating in fast-paced, evolving environments

Salary: $200,000.00 - $300,000.00/year