Director of Brand & Growth

Compensation

$100,000 to $150,000 base, depending on experience. Full benefits.

Why this role exists

Most multifamily companies hand their marketing over to third-party listing sites. We do not. We believe a home is something people choose for the way it feels, the people who run it, and the story it tells. That story belongs to us, not to a directory.

Compass Communities is building the Chick-fil-A of multifamily. Our mission is to impact as many lives as possible for good. We do that one resident, one apartment home, one community at a time. We own and operate communities across Nashville and Chattanooga, and we are growing.

This role exists because we need someone to build our brand and own the way the world finds us. Not through listing sites. Through content that earns trust, ads that move people, landing pages that convert, and follow-up that feels human.

What you will own

You will run the full funnel from top to bottom. You are the only marketer on the team. You will outsource video and photo production to trusted creators, but you will direct everything they shoot. You will hold the standard for how Compass Communities looks, sounds, and feels everywhere.

Specifically, you will:

1. Build the brand system. Visual identity, voice, content style, and copy standards. Every piece of content should be recognizable as ours before someone reads the name on it.
2. Direct content production. Plan shoots, write creative briefs, manage freelance videographers and photographers. Capture the people and the places that make Compass different. Resident events, onsite team stories, community life, and the interior of our apartment homes.
3. Run paid media. Meta, Google, TikTok, plus SEO and GEO (visibility in AI search). Build campaigns, manage spend, test creative, and report on what worked.
4. Build landing pages. One for every community. Beautiful, fast, conversion-focused. Inspired by how Airbnb tells the story of a place. Resident reviews, onsite team bios, community photos, schedule-a-tour as the clear next step. A/B test relentlessly.
5. Own follow-up and lifecycle. Email, SMS, retargeting ads, chatbots, and lead nurture sequences. From first inquiry through scheduled tour through move-in. Every touchpoint is warm, helpful, and on brand. You will own our CRM (we plan to use HubSpot) as the engine that runs this.
6. Use AI as a multiplier. This is a one-person team supported by agents, skills, and systems. You should be excited about that, not intimidated. Building Claude skills, automating workflows, and compressing ten hours of work into one is how this role scales.

Who we are looking for

We are looking for a brand operator who has done the full funnel for a brand that people actually feel something about. That likely means a background in hospitality, DTC consumer brands, boutique fitness, wellness, or a similar industry where the brand is the acquisition channel.

You should bring:

• A track record of building brands and running performance marketing
• A portfolio that shows real creative judgment, not just executed templates
• Strong copywriting instincts and a feel for tone
• Comfort in paid media platforms (Meta, Google, TikTok) and analytics
• Experience with landing page builders, A/B testing, and lifecycle tools (email and SMS)
• CRM fluency (HubSpot preferred) for follow-up sequences, chatbots, and lead management
• Fluency with AI tools and an instinct to automate
• A self-starter operator mindset. We do not have layers above you. You are the layer.

Why work here

We are mission driven. Our work changes how thousands of people experience their home. We are small, growing fast, and committed to doing this industry differently. You will sit close to ownership, build something that did not exist before you got here, and see your work live in the world every day.

You will work directly with Michael Whiteley (founder) and partner closely with Anna Kunkel and Trish Bovell. This role is based in Nashville. We work together in person.