Director/AVP, Influencer & Social

Role Overview

EvolveMKD is looking for a dynamic, experienced, and resourceful Director/AVP to join our Digital team. The ideal candidate is an influencer marketing authority who treats talent relationships as long-term partnerships, really understands social media, and knows how to translate cultural engagement into business results by connecting clients with the right creators, communities, and cultural moments.

This role demands a forward-thinking command of the evolving creator economy, deep familiarity with the beauty and healthcare landscape, and a proven track record of architecting and executing multi-tiered influencer strategies across the full creator spectrum. The ideal candidate is equally strategic and creative: able to develop the vision and execute it, end to end.

They will also have prior success managing a growth-oriented team, operate with a high degree of autonomy, and thrive in a fast-paced, collaborative environment. They are proactive, solutions-oriented, and bring excellent organizational and client management skills to every workstream.

We expect team members at this level to have an inner sense of "restless discontent" - constantly looking to elevate their client work, their personal skill set, and helping everyone on their team do the same. Passion and enthusiasm for the work, as well as team collaboration and respect, are required.

This position offers a unique opportunity to lead integrated influencer and social media strategies for our portfolio of top-tier aesthetic, beauty, lifestyle, and consumer healthcare clients (including regulated and pharmaceutical brands). This role will report to our VP, Influencer & Social.

Company Overview


EvolveMKD is an award-winning public relations and digital marketing agency. Our diverse team of experts include Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. We build and deliver integrated marketing campaigns, transcending our heritage in PR. We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Our clients, awards, and business success all speak for themselves.


We're building out a team of high performers with an uncommon level of modesty. Because no one is above the work. From every level, anyone can and does jump in. You'll never hear us say "That's not my job". You'll find it rewarding to work on our clientele coupled with our no-ego approach. We live and die off our credo, Be Kind, Don't Suck.


We're proud to be certified as a Great Place to Work for the eighth year in a row. Additional Agency honors include: 2025 PRSA Anvils Best Small Agency, 2025 PR Daily Top Agencies, 2025 Bulldog Awards Midsize Agency of the Year, and 2026 Digiday Worklife Best Wellness Program.


EvolveMKD is based in Manhattan, and we operate on a hybrid schedule (in-office 3 days a week on Tuesday, Wednesday and Thursday). Relocation assistance is not provided.


Key Responsibilities

Influencer Strategy & Execution

• Build and maintain long-term relationship with, content creators, talent agencies, management companies, and physicians/KOLs
• Identify, vet, and audit influencers using tools such as Brandwatch; maintain and grow our proprietary internal talent contact database
• Manage influencer campaigns across a range of tiers, including nano/micro, macro, Phys-Influencers, and celebrity spokespeople
• Negotiate influencer contracts, ensuring clear scope, timelines, deliverables, usage rights, exclusivity windows, and compliance
• Translate marketing goals into clear, inspiring creative briefs; oversee content development from concepting and storyboarding through to posting
• Develop and execute earned influencer programs including product seeding, gifting moments, and in-office aesthetic treatment experiences
• Maintain a current understanding of FDA and FTC regulations as they relate to social media and influencer marketing for healthcare and regulated brands

• Monitor for and share the latest creator economy trends and competitive activations to keep clients at the forefront of the industry

Social Media Strategy

• Set the strategic direction for organic social across client accounts, including both branded and unbranded programs
• Lead content calendar development, including copywriting, design briefs, and multimedia assets, to drive engagement and achieve client KPIs
• Identify opportunities around key cultural moments to propose new initiatives
• Advise on paid amplification of social media and influencer content; working knowledge of paid social required, independent campaign management is not expected
• Monitor platform trends, algorithm changes, and best practices to optimize content performance and stay ahead of industry change

Measurement & Analytics

• Collaborate with our Strategy & Insights team to set meaningful KPIs for each campaign
• Track and analyze KPIs to ensure results ladder up to overall strategies
• Present insightful performance reports to clients and internal leadership with pivotal insights, trends, and actionable recommendations for optimization

Client and Partner Management

• Execute day-to-day workflow across direct reports, peers, clients, vendors, and freelancers to ensure seamless campaign execution
• Develop and lead client strategy with an emphasis on results-driven tactics, excellent client service, and budget management
• Serve as a strategic and creative thought partner to clients, anticipating needs, and proactively bringing forward new ideas
• Collaborate with VP to craft new business proposals and pitch new business

Team Management & Development

• Manage and mentor SAEs/AEs, acting as a daily coach to support professional development and workload prioritization
• Work with VP to expand team capabilities and identify tools that support effective execution
• Serve as a key operational link between internal and external teams to ensure cross-functional alignment; manage up to ensure visibility and momentum with senior leadership

Qualifications

• Minimum 8-10 years of digital experience with a strong focus in influencer and social media, and 4+ years of management experience
• Agency experience is a must. Previous experience working at a PR agency with a strong digital practice or social/influencer agency with PR collaboration experience
• Beauty industry experience required; consumer healthcare strongly preferred. Other regulated industry will also be considered
• Robust end-to-end influencer experience: talent identification, vetting, contracting, relationship management, content development, and measurement
• Established relationships with influencers and talent agents across beauty and/or healthcare categories
• Working knowledge of FDA and FTC regulations for social media and influencer marketing in healthcare/regulated industries
• Excellent written communication skills across formats: client emails, social copy, creative briefs, and presentations
• Advanced knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Working knowledge of paid social platforms (e.g. Meta Ads Manager, etc.); independent campaign management not required
• Experience with influencer and social media management tools (e.g. BrandWatch, etc.)
• Proficiency in Microsoft Office Suite; experience in Canva and Airtable a plus
• Strong project management skills and organizational skills; ability to manage multiple campaigns simultaneously
• Bachelor's degree in Marketing, Communications, Public Relations, or related field

Annual Base Salary Range

• $125,000-$180,000
  • Compensation and title will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Benefits Include

• Competitive salary based on experience
• Performance-based bonus
• Generous contribution to healthcare, dental and vision plans
• 401K with company match and profit-sharing opportunities
• Flexible PTO, summer Fridays, and generous company holiday schedule
• Commuter benefits + FSA
• Cell phone reimbursement
• Annual wellness reimbursement
• Family planning & life event reimbursement
• Paid parental leave
• Learning and development opportunities
• Quarterly Days of Service

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