Director of Sales & Marketing

Job Description

Director of Sales & Marketing

THE AVALON OF COMMERCE TOWNSHIP

Mission: Hit Maximum Occupancy, Fast.

When you join THE AVALON OF COMMERCE TOWNSHIP, you step into a community built on extraordinary hospitality and life-changing service - and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.

This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer - someone who thrives on urgency, pressure, and results.

Why High-Performing Closers Choose This Role

• You control strategy + execution - full autonomy in how you build the funnel and close.

• Your performance drives the community's financial success - immediate and visible impact.

• Aggressive commission + milestone bonuses - the faster you fill the building, the more you earn.

Your High-Impact Responsibilities

Own Every Stage of the Sales Cycle

• Manage inquiries, cold calls, tours, follow-ups, and move-ins - you are the engine behind occupancy.

• Maintain occupancy at or above budgeted levels month after month.

Speed = Your Advantage

• Respond to all inquiries immediately; speed-to-lead is your competitive edge.

Build a Referral Power Network

• Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.

High-Conversion Event Strategy

• Lead tours, community events, and closing events designed to secure deposits on the spot.

Relentless Funnel Management

• Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step."

• Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need to Be

• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.

• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."

• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.

• Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.

Compensation & Rewards

• Competitive salary

• Aggressive commission structure tied to speed + volume

• Move-in bonuses and milestone bonuses at key occupancy targets

This Role Is Built for a Sales Athlete.

If you're the type of closer who thrives on urgency, competition, and fast results - and you love the impact senior living has on families - you belong at THE AVALON OF COMMERCE TOWNSHIP

Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings

Top performers can significantly exceed On Target Earnings through sustained occupancy growth.