Vice President, Head of Marketing Transformation

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The VP, Marketing Transformation will report directly to PayPal’s Chief Marketing & Corporate Affairs Officer and serve as the senior leader responsible for redefining how PayPal’s marketing organization operates – deploying AI at scale, building a modern technology and data infrastructure, and driving the capability development and change management that turns marketing into a best-in-class, future-ready function. The executive will serve as a critical member of the Marketing Leadership Team and a key driver of the marketing organization’s operational evolution.

The VP, Head of Marketing Transformation will own the end-to-end transformation agenda for the marketing function, from technology stack modernization and AI adoption to workforce capability building and operating model redesign. This leader will partner closely with technology, data, finance, and people teams to drive structural and cultural change that enables PayPal’s marketing organization to operate with greater speed, intelligence, and impact.

Job Description:

• Define and lead the marketing transformation strategy, establishing a multi-year roadmap for how PayPal’s marketing organization will evolve its technology infrastructure, AI capabilities, data foundations, and operating model.

• Define, build and own Marketing’s AI strategic roadmap using case identification, prioritization, and adoption across the full function.

• Lead deployment across creative production, personalization, media optimization, and insights; build responsible-use governance frameworks in partnership with enterprise AI team.

• Own marketing technology architecture; lead evaluation and implementation of MarTech stack including CDP, CMS, and automation platforms.

• Define next-gen personalization, real-time marketing, CRM, and segmentation requirements; drive 1P/3P data strategy with IT, Privacy, and Legal.

• Assess capability gaps against best-in-class benchmark; build learning programs and change management infrastructure to close them at scale.

• Serve as the primary change management leader for the marketing function, developing and executing change strategies that drive adoption of new tools, processes, and ways of working across a large, globally distributed marketing organization.

• Partner with the Chief Marketing & Corporate Affairs Officer and Marketing Leadership Team to evolve the marketing operating model through process redesign, workflow automation, and structural change.

• Lead full-funnel performance marketing analytics and ROI measurement, partner with SVP, Marketing Operations on measurement frameworks and investment governance.

• Collaborate with Finance to develop investment cases for transformation initiatives, manage transformation budgets, and ensure disciplined resource allocation in support of strategic priorities.

• Serve as a thought leader on marketing innovation, translating emerging AI, technology, and operating model trends into actionable strategies.

• Build, lead, and develop a high-performing Marketing Transformation team with deep expertise across AI, martech, data, change management, and organizational capability building.

• Represent the marketing transformation agenda with executive leadership and key stakeholders, communicating strategy, progress, and outcomes with clarity and conviction.

Additional Responsibilities & Preferred Qualifications:

• 15+ years of progressive leadership experience in marketing transformation, marketing operations, technology strategy within large-scale, global, and highly matrixed organizations.

• 8+ years serving as a senior leader responsible for driving organizational transformation, technology modernization, or capability development within a complex technology or financial services organization.

• Demonstrated expertise in AI adoption and deployment within marketing or related functions, including identifying use cases, managing implementation, driving adoption, and measuring business impact.

• Deep understanding of modern marketing technology and data infrastructure, including martech stack architecture, CDP and data management platforms, marketing automation, analytics and measurement tools, and AI-powered marketing platforms.

• Experience leading transformation initiatives across both consumer and business organizations, ideally within B2B2C, marketplace, platform, commerce, or ecosystem-based business models.

• Demonstrated track record of delivering measurable business impact through AI adoption, operating model redesign, capability building, and technology modernization.

• Strong experience in capability development and workforce transformation.

• Demonstrated experience presenting transformation strategies and progress to executive leadership teams, CEO staff, and Boards of Directors of publicly traded companies.

• Proven ability to build cross-functional alignment and drive outcomes in highly matrixed organizations, influencing technology, finance, people, and business teams without direct authority.

• Exceptional communication and interpersonal skills, with the ability to translate complex technology and operational concepts into clear, compelling narratives for diverse audiences.

• Highly collaborative leader with the ability to attract, develop, and retain exceptional talent across a range of disciplines.

• Bachelor’s degree in Marketing, Business Administration, Technology, or a related field required; advanced degree strongly preferred.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York: ($250,000.00 - $360,000.00 Annually)

Additional Location(s) | Pay Range:

San Jose, California: ($250,000.00 - $360,000.00 Annually) Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at View email address on us.fitly.work.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.