Hotel Sales Manager

Key Responsibilities

· Develop and execute sales strategies to increase room revenue, group bookings, and event sales

· Identify, prospect, and secure new corporate, group, and leisure accounts

· Maintain and grow relationships with existing clients through regular communication and site visits

· Prepare and negotiate contracts, rates, and proposals in line with hotel policies

· Conduct hotel tours for prospective clients and event planners

· Collaborate with marketing, revenue management, and operations teams to align sales efforts

· Monitor market trends, competitor activity, and pricing strategies

· Achieve or exceed monthly and annual sales targets

· Attend trade shows, networking events, and industry functions as required

· Maintain accurate sales records, forecasts, and reports using CRM and PMS systems

Qualifications & Skills

· Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field (preferred)

· Proven experience in hotel sales, hospitality sales, or a related role

· Strong negotiation, communication, and presentation skills

· Excellent relationship-building and customer service abilities

· Ability to work independently and manage multiple accounts simultaneously

· Proficiency in CRM systems, hotel PMS, and Microsoft Office

· Knowledge of local market dynamics and hospitality trends

Work Environment

· Combination of office-based work and on-site client meetings

· May require evenings, weekends, and travel for events or client entertainment

Performance Metrics

· Revenue growth and achievement of sales targets

· Occupancy and average daily rate (ADR) improvement

· Client retention and satisfaction

· Accuracy of forecasting and reporting