Founding Go-to-Market Lead

About Elm AI Elm AI builds AI agents for supply-chain and supplier operations. Responsible sourcing is where we have credibility today: our software is live with major consumer brands across thousands of factories. Our ambition is broader - to make AI useful across the entire supply-management function. The role We’re hiring a Founding Go-to-Market Lead to help make Elm the company people think of when they think about AI for supply chains. Working directly with the founders, you’ll connect market education with commercial growth: building a credible industry voice and turning it into pipeline, customers and revenue. This is a hands-on role across positioning, content, partnerships, events and enterprise sales. You’ll set the strategy and do the work. What you’ll do Build a clear point of view on practical AI across procurement, sustainable procurement, strategic sourcing, supplier discovery and onboarding, category and SKU management, risk, compliance and supplier performance. Create and distribute useful articles, guides, reports, videos, webinars and customer stories for practitioners and executives. Use AI tools to research, repurpose and test content efficiently. Build relationships through conferences, workshops, executive dinners and partnerships with industry associations, advisers, media and technology companies. Generate qualified pipeline through content, events, partnerships, outbound and direct relationships. Lead discovery, demos, pilots and commercial conversations through close. Work with founders on strategic accounts, identify valuable customer workflows and bring market insight back to product. Test audiences, channels and messages; track audience growth, market influence, qualified pipeline, conversion and revenue. Turn what works into playbooks and help shape future GTM hires. What we’re looking for Deep experience in procurement, sourcing, category or SKU management, supplier operations, merchandising, manufacturing or a related supply-chain function. Experience with retailers, apparel companies, consumer brands, manufacturers or supply-chain technology businesses, and an understanding of how their teams make buying decisions. Excellent writing, speaking and storytelling. You can earn trust with hands‑on operators and senior executives. Active use of AI for research, content, analysis and outreach, with a thoughtful view of how it will change supply-chain work. Commercial judgment and the ability to move from market education to discovery, demonstrations and enterprise sales. Evidence of building an audience, creating content, developing partnerships or running industry events, plus the initiative to execute without a large support team. Relevant backgrounds include industry operators, supply-chain technology or enterprise AI GTM leaders, consultants and transformation leaders, and early‑stage commercial leaders with supply-chain expertise. Working style This is a hybrid/remote role, ideally based in New York, working closely with the founding team. Expect frequent travel for customers, conferences and industry events, and room to build the playbook as you go. We offer competitive compensation, benchmarked to your role, experience and regional market. Why join Own Elm’s first GTM function, with direct access to the founders and a voice in our positioning, product direction and future team. Build on real customer deployments while helping define a much larger category of AI for supply-chain work. #J-18808-Ljbffr Elm AI