Website & SEO/SEM Manager
$33.6k - $43.4kFort Lauderdale United FC
The Website & SEO/SEM Manager is responsible for the performance and growth of FTL UTD's owned web properties — ensuring the club website drives ticket sales, youth program enrollment, and fan engagement while ranking competitively in South Florida sports searches.
Responsibilities
- Manage and optimize FTL UTD's club website and microsites (youth, men's team, women's team)
- Own on-page and technical SEO across all web properties
- Manage Google Ads campaigns (Search, Display, Performance Max) tied to ticket and program enrollment goals
- Implement and maintain UTM tagging standards and GA4 event tracking
- Publish and maintain bilingual (English/Spanish) web content
- Coordinate with the Web Designer on UX improvements and landing page optimization
- Produce monthly web performance reports: traffic, conversions, paid search ROAS
Qualifications
- 3+ years of website management and SEO/SEM experience
- Proficiency in Google Analytics 4, Google Search Console, and Google Ads
- Experience with CMS platforms (WordPress, Webflow, or equivalent)
- Strong understanding of conversion rate optimization and landing page best practices
Preferred
- Sports or ticketing website experience
- Spanish language proficiency for bilingual content management
- Experience with Looker Studio for reporting
This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.
Compensation
Salary range: $33,600 - $43,400, depending on experience. Eligible for performance bonus tied to website traffic growth, search engine performance, conversion optimization, ticket sales, and youth program enrollment.
To apply, send resume and portfolio to ***email_hidden***
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