Growth Marketing Manager, Mid-Market Demand Generation

Job Overview

This role owns audience progression for IES within the New-to-the-Franchise (NTTF) motion: identifying where priority prospects are getting stuck in the funnel and designing the plays that move them forward. Operating as the always-on activation layer beneath the motion's Integrated Campaign Lead, this person designs, builds, launches, and optimizes the nurture, outbound, email, and batch-and-blast programs that turn campaign strategy into account movement, and is measured on whether accounts actually progress toward SQLs and SQOs.

Responsibilities

• Own account progression. Identify where priority prospects are stalling in the funnel and design the specific plays, nurture, outbound, email, batch-and-blast, needed to move them forward. This is continuous, always-on work.
• Design and build activation programs. Translate the Integrated Campaign Lead's demand thesis into live, running programs across owned channels and lifecycle marketing, creating one coherent audience experience.
• Optimize continuously based on live performance. Test, scale, or stop programs based on what's actually moving accounts. Surface strategic questions raised by performance data to the Integrated Campaign Lead directly.
• Prevent program decay. Keep activation programs live and current as organizational or campaign priorities shift.
• Partner cross-functionally within your lane. Work closely with the Integrated Campaign Lead, PMM, and Craft/Channel teams (Paid, Web, Events) whose specialist execution your programs may depend on.
• Escalate what's actually yours to escalarg. Bring resourcing conflicts, budget needs outside current allocation, and campaign-strategy-level questions to the Integrated Campaign Lead or Motion Lead promptly.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context, with a track record of moving accounts through funnel stages.
• Comfort working with funnel and account-progression data to identify where movement is stalling and why.
• Ability to design and test programs independently and adjust based on results.
• Strong marketing-automation fluency (Marketo, Demandbase, or comparable platforms) and real judgment on execution within a Campaign Lead's strategy.
• Clear written and verbal communication, able to flag a strategic risk to a Campaign Lead or Motion Lead concisely and with a recommendation attached.
• BA/BS in Marketing, Business, or related field.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Sacramento $154,500 - $209,000