Head of Ecommerce

Head of Ecommerce

About the Company

Consumer-facing apparel retailer growing its direct-to-consumer digital commerce business.

Industry
Apparel & Fashion

Type
Privately Held

About the Role

The Company is in search of a Head of Ecommerce to lead the strategic and commercial growth of its direct-to-consumer business. The successful candidate will be responsible for the entire online customer journey, from initial discovery to purchase and retention, with a focus on translating brand and marketing priorities into tangible commercial outcomes. This role involves driving online revenue growth, owning the digital shopping experience, and creating a structured optimization program to enhance key performance measures. The Head of Ecommerce will also be tasked with executing and optimizing customer communications, turning data into actionable recommendations, and ensuring a seamless omnichannel experience by partnering with various internal teams. Applicants for the Head of Ecommerce position at the company should have a minimum of five years' experience in digital commerce, growth marketing, site optimization, digital merchandising, or a related field. A background in a consumer-facing, product-driven environment, particularly in the apparel, beauty, lifestyle, or retail sectors, is highly valued. The role requires a proven track record in improving digital performance, proficiency in modern ecommerce platforms and digital analytics tools, and hands-on expertise in email and SMS marketing. The ideal candidate will possess a collaborative communication style, strong commercial judgment, and a practical, data-informed approach to problem-solving. Additionally, the role involves providing day-to-day direction and development for a small team, so leadership skills are essential.

Functions

• Ecommerce