VP Marketing

VP Marketing

Swayable is in the office 3x a week in Williamsburg, Brooklyn! Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 45-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (American Express, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections).

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world's most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

Swayable is looking for a VP Marketing to own and scale the full marketing function through our next stage of growth. Reporting to the CEO and serving as a member of the leadership team, this person will lead marketing across demand gen, events, thought leadership, content, brand, PR, sales enablement, and marketing operations. This is a hands-on leadership role for a full-stack B2B SaaS marketer who has helped a company scale meaningfully and knows how to turn marketing into real business impact. Events are a major channel today, so we're especially excited by leaders who know how to make executive engagement, industry moments, and owned events translate into meaningful ROI.

What You'll Do:

• Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
• Build a clear operating cadence for marketing performance, with visibility into what's working across channels, campaigns, events, pipeline, and revenue impact
• Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
• Lead Swayable's events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
• Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
• Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
• Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
• Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function

Who You Are:

• You've led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
• You've marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
• You have depth across demand gen, brand, events, content, PR, and sales enablement
• You are analytical, ROI-oriented, and comfortable using data to guide decisions
• You are a strong storyteller who can simplify a sophisticated product and category
• You are scrappy, creative, commercial, and comfortable in a broad mandate
• You bring strong judgment, executive presence, and clear communication
• Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

Benefits:

• 100% Medical, Dental & Vision Plans - no employee contribution required
• Generous PTO
• Equity Options
• 401k plan, FSA
• Ongoing professional development investments
• Salary: $225-275K, dependent on experience

Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.