VP of Client Marketing

Join TopDog Law and Build Something Meaningful

This role is an opportunity to:

• Join a rapidly growing national firm at a formative stage
• Make a visible, measurable impact on a rapidly growing business
• Grow your skills, responsibility, and influence as the firm scales
• Work alongside high-caliber, mission-driven teammates who care deeply about doing great work

We are looking for people who don't just want a job, they want purpose and impact.

What You'll Do

In this role, you will be responsible for:

Client Lifecycle Marketing

Build the referral flywheel and the communication engine that keeps clients engaged from case sign through years after settlement. You will hire a lifecycle marketing manager (ops focus) to execute beneath you.

• Build and own the referral ask workflow at settlement: scripted, logged, incentivized, and tracked. Every settled case gets a documented referral ask.
• Design and execute post-settlement email and SMS campaigns (30, 90, 365-day touchpoints) and build the settled client database from scratch.
• Design in-case milestone communications (welcome sequences, stage updates, monthly check-ins) in partnership with the COO. Inbound replies route to the case team.
• Own the full review generation program: ask timing, scripting, incentive design, volume tracking. Embed review asks into case manager and attorney workflows in Filevine.
• Build NPS measurement infrastructure (mid-case, post-settlement, post-care-package) and own Filevine referral source attribution.
• Partner with decision science to measure every touchpoint and track core KPIs:
• referral ask rate, referral conversion, review ask compliance, review conversion,
• organic CAC, and NPS trends. Establish baselines within 90 days.

Client Experience

Make every TopDog client feel like the most important person in the building. You will build a small team beneath you to execute.

• Own care kit design, messaging, timing, and fulfillment in partnership with the creative team.
• Own the TopDog merch store: inventory, fulfillment, vendor relationships.
• Product always in stock for sale and giveaway.
• Identify and execute above-and-beyond moments for clients. Build a system for surfacing opportunities from case teams and NPS signals.
• Design and launch the ambassador program: top 5% of settled clients by NPS who receive elevated incentives and a direct relationship with your team.
• Own philanthropy, community events, local partnerships, and in-market Client
• Advocates in priority markets (New York, Philadelphia, Detroit, Chicago).
• Use mid-case NPS as a real-time sentiment signal: route bad experiences to resolution, identify high-sentiment clients for ambassador and referral pipelines.
• Feed storytelling inputs back to the creative team from client interactions.
• Identifying opportunities to improve systems, processes, or outcomes—not just following existing playbooks

At TopDog Law, everyone is expected to think critically, communicate clearly, and take ownership of their work.

How This Role Drives the Business

Today, 90%+ of TopDog clients are acquired via media dollars. The referral flywheel is largely unbuilt. Review asks happen inconsistently. The post-case relationship is nonexistent. More established personal injury firms get roughly 30% of their cases from referrals. TopDog's current rate is nowhere close. Closing that gap at our volume is a

massive growth lever for the company.

We need a single leader to own, build, and perfect the referral flywheel. This VP will stand up two functions (Client Lifecycle Marketing and Client Experience), hire the teams to run them, and create the measurement infrastructure that proves the model works.

This is a build role. The opportunity is exceptional.

This role is critical to our success because it:

• Directly impacts [clients / revenue / case outcomes / team efficiency]
• Supports speed, quality, and consistency as we scale
• Helps protect and elevate the TopDog Law brand and client experience
• Strengthens the foundation needed to grow responsibly and sustainably

What Success Looks Like

Within your first 6–12 months, success in this role looks like:

• You consistently deliver on commitments with minimal oversight
• You proactively identify issues and propose solutions
• Your work raises the bar for quality, clarity, and follow-through
• You are viewed as a reliable, trusted partner by teammates and leaders
• You contribute positively to team energy, morale, and momentum

Qualifications

Required:

• 8-12+ years in customer marketing, client lifecycle, or a closely related function at a high-volume consumer services business (gaming, financial services, insurance, healthcare, legal, or comparable).
• You are a builder and an entrepreneur. You have stood up new functions from scratch, hired teams, created measurement infrastructure, and delivered results within the first year. You thrive in environments where the playbook does not exist yet.
• Direct experience building referral programs: strategy, incentive structure, ask workflows, and measurement frameworks.
• You have owned review generation or NPS programs at a business where reviews directly affect acquisition.
• Experience building client experience programs: care packages, ambassador/loyalty programs, community engagement, or comparable touchpoints at scale.
• Strong CRM and marketing automation capability. You can design lifecycle campaigns and work inside platforms like Braze, Iterable, or equivalent.
• Data-informed decision maker. You partner with decision science to measure what matters and use the output to drive action. Hands-on analytics skills are a plus but not required.
• You know how to work cross-functionally with teams you don't directly control.
• Case manager and attorney cooperation is not optional, and earning it is part of the job.
• Strong communication skills—written and verbal
• Ability to think critically, prioritize effectively, and execute with speed

Nice to Have:

• Experience in a fast-growing or high-volume environment
• Comfort with ambiguity and evolving systems
• Experience in legal, professional services, or client-centric organizations

About TopDog Law

TopDog Law is a nationally scaling, fully-integrated, personal injury law firm built for impact, excellence, and growth. We own the client experience end-to-end, from marketing and intake through litigation, because we believe how we do the work matters just as much as what we achieve.

We are building a high-performance, high-trust, no-ego culture where talented people do meaningful work, grow quickly, and take pride in what they build together. This is not a legacy law firm. This is a rocket ship, and we're assembling the team that will take it to the next level.

If you thrive in fast-moving environments, love taking ownership and being held accountable, and want to be part of something you can help shape, not just maintain, you'll feel right at home here.

Our Story

TopDog Law is not your typical law firm. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.

Over the past three years, we've grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now, we're applying that same discipline and innovation to law firm operations, case management, and execution as we scale nationally and fully integrate.

We are intentionally building the infrastructure, systems, and teams needed to scale at a national level—without sacrificing quality, culture, or accountability. This is still the early stage of that journey, which means the people who join now have a real opportunity to help shape how the firm operates for