Director, Experience Strategy

Overview The Director, Experience Strategy leads day-to-day strategic workstreams, translating insights into clear recommendations and experience roadmaps. This role is hands-on with data, analytics, and AI tools, and is responsible for connecting audience understanding to channel, content, and experience design in close partnership with cross-functional teams. Key responsibilities Client & brand support Lead portions of strategy development and present insight-led recommendations to clients Translate client objectives into strategic frameworks, briefs, and experience roadmaps Insight, research & measurement Synthesize audience, behavioral, and performance data into actionable insights Turn complex quantitative and qualitative inputs into clear narratives and strategic recommendations Evaluate emerging technologies and AI solutions to strengthen strategy and innovation offerings Apply AI-enabled tools to strengthen insight generation, segmentation, and strategic storytelling Partner with analytics to define KPIs, interpret performance, and identify optimization opportunities Facilitate workshops and working sessions, aligning stakeholders around goals, journeys, and success metrics Guide cross-functional teams in understanding the whys behind strategies and how AI-enabled insights inform creative, content, and media decisions Partner with creative, UX, media, technology, and data teams to ensure strategies are realistic and measurable Identify and integrate AI-enabled tools into team workflows to improve efficiency and scalability To be successful in this role, you will need 5-7 years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries Confidence in working hands-on with AI and analytics tools and translating outputs into sharp, client-ready recommendations The ability to connect data, behavior, and context into coherent, strategic narratives that influence decisions Skill at collaborating across creative, media, UX, and analytics, and at advocating for responsible and compliant use of AI-generated insights To be proactive in spotting opportunities to test, learn, and optimize based on performance data and AI-driven signals Confidence in managing multiple workstreams, prioritizing effectively, and communicating clearly with both internal partners and clients #J-18808-Ljbffr PROPELLER