Senior Manager, Content Strategy

Role Description

We're looking for a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer.

The impact you'll make:

• Ensure people find us when they need us, so they can keep moving forward.
• Put a content strategy in front of leadership that maps how Mission Lane shows up across search, AI, and owned channels.
• Connect top-of-funnel acquisition to customer servicing.
• Build a content model that works across owned channels, PR, and social.
• Establish governance processes that keep everything accurate, auditable, and built to last.

In this role, you'll own:

• Creating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content.
• A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts.
• A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources.
• Brand sentiment monitoring across social and community platforms.
• The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases.

You'll thrive in this role if:

• You come in with a point of view and don't need a lot of direction.
• You're comfortable in a leadership meeting and in a content audit.
• Answer Engine Optimization is part of how you think about content strategy.
• You take compliance seriously and know how to work within a highly regulated industry.

Qualifications

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles.
• Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation.
• Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces.
• Proven ability to produce content optimized for featured snippets, structured data, and conversational search.
• Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console.
• Experience managing a multisource content model across writers, AI tools, influencers, and SMEs.
• Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience.
• Strong writing and editorial judgment.

Requirements

• Background in financial services or another regulated industry (preferred).
• Consulting or agency experience with end-to-end workstream ownership (preferred).
• Experience managing contractors or external creative partners (preferred).
• Familiarity with digital asset management systems and metadata/tagging for AI agent enablement (preferred).
• Reputation and community management experience (Reddit, forums, UGC platforms) (preferred).

Benefits

• Annual full-time starting base salary range: $152,000–$191,000.
• Eligible for additional compensation in the forms of participation in our annual incentive and equity programs.
• Comprehensive benefits plan, which includes:
• Paid time off
• 401(k) match
• Monthly wellness stipend
• Health/dental/vision insurance options
• Disability coverage
• Paid parental leave
• Flexible spending account (for childcare and healthcare)
• Life insurance
• Remote-first work environment