Paid Media Specialist

Paid Media Specialist

UTTR is looking for a full-time Paid Media Specialist with 3–5 years of experience to manage, optimise, and grow paid digital marketing campaigns across multiple B2B client accounts.

You'll work with B2B SaaS and technology companies, owning campaigns across platforms such as LinkedIn Ads, Google Ads, Microsoft Ads, Meta, and other relevant channels. You'll collaborate with campaign managers, designers, RevOps specialists, and clients to ensure paid media activity drives meaningful business results.

We're looking for someone who is analytical, proactive, detail-oriented, and comfortable taking ownership of campaigns from strategy and setup through optimisation and reporting.

What You'll Be Doing

Campaign Management

• Own and manage paid media campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, Meta, and other relevant platforms.
• Plan and execute campaign launches, including targeting, budgets, bidding, tracking, and creative coordination.
• Manage multiple client accounts and ensure campaigns are delivered on time and aligned with business goals.
• Monitor campaign performance, budget pacing, and delivery, proactively identifying and resolving issues.
• Develop and implement paid media strategies based on client objectives and target audiences.

Performance & Optimisation

• Analyse campaign performance and turn data into actionable recommendations.
• Optimise campaigns across audiences, creatives, bidding strategies, budgets, keywords, and landing pages.
• Plan and manage A/B tests across audiences, messaging, creative, and landing pages.
• Track key metrics such as CPL, CPA, CTR, CPC, conversion rates, and pipeline contribution.
• Identify trends and opportunities to improve campaign efficiency and performance.

Analytics & Reporting

• Use HubSpot, CRM platforms, GA4, and advertising platforms to analyse campaign performance.
• Connect paid media results with leads, pipeline, and broader business outcomes.
• Build and maintain campaign reports and dashboards for internal teams and clients.
• Communicate performance insights, challenges, and recommendations clearly.
• Use Looker Studio or similar reporting tools where applicable.

Collaboration

• Work closely with designers, RevOps specialists, campaign managers, and clients.
• Participate in client meetings and communicate campaign performance and recommendations.
• Stay up to date with advertising platform changes and paid media best practices.
• Proactively identify opportunities to improve account and campaign performance.

What You'll Bring

• 3–5 years of hands-on paid media experience, ideally in an agency or B2B marketing environment.

• Strong experience with one or more platforms such as Google Ads, LinkedIn Ads, Meta, or Microsoft Ads.

• Experience managing campaign budgets and making data-driven optimisation decisions.

• Strong understanding of paid media fundamentals, targeting, bidding, conversion tracking, and attribution.

• Experience with GA4, HubSpot, CRM platforms, or similar marketing technology.

• Strong analytical, problem-solving, and organisational skills.

• Excellent written and verbal communication skills.

• Ability to manage multiple campaigns and priorities independently.

• Comfortable working cross-functionally and directly with clients.

• Proactive mindset and strong attention to detail.

• Advanced English (C1).

You don't need to have experience with every platform listed above. We're looking for someone with a strong paid media foundation who can confidently own campaigns and continue developing their expertise across channels.

Nice to Have

• Google Ads, Meta, or LinkedIn certifications.

• Experience working with B2B SaaS or technology companies.

• Experience with Looker Studio or other reporting tools.

• Familiarity with attribution tools or B2B marketing technology.

• Experience connecting paid media performance to pipeline and revenue.

• Experience presenting campaign performance directly to clients.

Working Hours

This is a full-time remote role (40 hours per week).

We're fully remote, and you can work from anywhere. However, you'll need consistent overlap with EST, CST, MST, or PST business hours for team collaboration and occasional client meetings.

Why Work at UTTR?

Global flexibility: Work from anywhere as part of a fully remote team.

Flexible vacation: Take time off when you need it.

Cultural diversity: Work with a diverse, globally distributed team.

Recharge days: Dedicated time to recharge and maintain work-life balance.

Diverse tech clients: Work with a variety of startups and technology companies.

Grow your expertise: Own real B2B campaigns and deepen your skills across paid media, analytics, and performance marketing.

Please be aware that legitimate UTTR recruitment communications will come from an @uttr.com email address. Any offers or candidate interviews originating from other email domains should be treated as potential phishing attempts and do not represent UTTR LLC.

If you are ever unsure about the legitimacy of a communication, please contact UTTR directly.