Senior Marketing Manager

We are looking for someone who thrives in the field, not just behind a desk. This role requires someone who is highly proactive, socially intelligent, operationally aware, and deeply connected to San Francisco’s culture and hospitality scene. The ideal candidate understands how to turn partnerships, activations, content, and relationships into measurable business growth, increased reservations, and memorable guest experiences. This is not a junior-level position; we are looking for someone who can take ownership of the local marketing function and confidently execute against the wider brand strategy. SOCIAL MEDIA & BRAND MANAGEMENT Collaborate closely with the Director of Marketing to execute localized social media content strategies that align with brand standards and business objectives. Capture and coordinate real-time, on-the-ground content from activations, partnerships, events, nightlife programming, dining experiences, and guest engagement moments. Work alongside internal teams, photographers, videographers, influencers, and content creators to ensure consistent and high-quality brand storytelling. Maintain Chotto Matte San Francisco’s digital presence through consistent content planning, content sourcing, and community engagement. Ensure all social media content reflects the energy, luxury positioning, and guest experience standards of the brand. Monitor local trends, viral opportunities, and culturally relevant moments to keep the brand current, visible, and socially engaged. Support the organization and management of marketing assets, partnership deliverables, campaign calendars, and content libraries. Help drive social engagement and digital awareness with the objective of converting online visibility into guest traffic and reservations across both the Bar/Lounge and Dining Room. Support CRM and email marketing initiatives, including local database growth, campaign execution, and guest engagement strategies. ON-THE-GROUND MARKETING & ACTIVATIONS Develop and execute localized marketing initiatives that drive covers, reservations, revenue, and guest engagement. Lead on-site activations, neighborhood campaigns, experiential events, and promotional initiatives aligned with brand positioning. Build strong relationships within San Francisco and the Bay Area's hospitality, nightlife, luxury, fitness, fashion, entertainment, and cultural communities. Identify opportunities for high-impact local visibility and brand integration. Proactively identify and bring forward new marketing opportunities, partnerships, activations, content ideas, and revenue-driving initiatives rather than relying solely on assigned projects or existing plans. Be physically present in-market to cultivate partnerships, attend events, network, and represent the brand. PARTNERSHIPS & COLLABORATIONS Source, negotiate, and manage strategic partnerships and collaborations with brands, influencers, businesses, hotels, concierge teams, fitness studios, luxury retailers, nightlife operators, and cultural organizations. Create mutually beneficial partnerships that drive measurable guest traffic, reservations, and brand awareness. Develop collaboration concepts that specifically support Bar/Lounge traffic growth and Dining Room reservations independently. REVENUE & GROWTH STRATEGY Carry out the yearly activation plan Create and execute segmented marketing strategies for: Bar/Lounge Revenue, Dining Room Revenue, Retail Revenue, Sales & Events Revenue as well as key day parts and need periods, including lunch, brunch, dinner, late night, and traditionally softer trading periods Understand guest behaviors and develop targeted activations tailored to each business segment. Work closely with operations teams to ensure marketing initiatives align with service flow, guest experience, and business objectives. Monitor campaign performance, guest trends, reservations, and cover growth to continuously optimize strategy. Manage local marketing budgets and activation spend responsibly, including forecasting costs, tracking expenses, evaluating ROI, and identifying opportunities to maximize impact within budget. Own and maintain the San Francisco’s marketing calendar, ensuring campaigns, events, partnerships, content, CRM, PR moments, and operational priorities are aligned and executed on schedule. COMMUNITY & BRAND PRESENCE Strengthen Chotto Matte’s presence within the San Francisco and Bay Area market through strategic networking and relationship-building. Identify emerging market trends, competitor activity, and opportunities for innovation. Support local PR initiatives by identifying newsworthy moments, coordinating media visits, hosting press and tastemakers, and ensuring PR opportunities are executed seamlessly at venue level. Maintain strong relationships with local media, influencers, tastemakers, concierge communities, and community leaders. REPORTING & COLLABORATION Report directly to the Director of Marketing and General Manager. Provide detailed reporting on activations, partnerships, campaign ROI, guest acquisition, reservations, and cover performance. Collaborate cross-functionally with Operations, Events, PR, Sales, and Beverage teams. Identify, build relationships with, invite, and host relevant creators and influencers, ensuring partnerships are strategically selected, deliverables are secured, and resulting content and performance are tracked. Act as the local marketing lead and key point of contact for the San Francisco’s venue, confidently communicating marketing priorities, timelines, requirements, and results across departments while escalating strategic decisions to the Director of Marketing. QUALIFICATIONS 3–5+ years of experience in hospitality, nightlife, luxury lifestyle, experiential, or restaurant marketing, with demonstrated ownership of local marketing initiatives. Strong understanding of San Francisco and the Bay Area's hospitality, social, nightlife, and cultural landscape. Proven ability to execute grassroots and experiential marketing initiatives. Established network within San Francisco’s lifestyle, hospitality, fashion, nightlife, luxury, or cultural sectors is highly preferred. Strong communication, networking, organizational, and relationship management skills. Ability to think strategically while executing tactically at a high level. Results-driven mindset with strong attention to detail and accountability. Flexible schedule with availability for evenings, events, and activations. SALARY $75,000-$90,000 CAD annually, based on experience. #J-18808-Ljbffr