Client Director - North America

Client Director - North America

New York, United States

Genero is revolutionizing creative content production, leveraging technology to empower in-house marketing and creative teams. Our flexible creative solution integrates the world's largest professional creative network with a software platform and streamlined end-to-end workflow, delivering an unparalleled creative and production offering for our clients.

With offices across the Americas, EMEA, and APAC, our esteemed client base includes Google, Meta, TikTok, L'Oréal, Diageo, Hilton, and Michaels. Joining Genero means becoming a key player in a dynamic and innovative global company, contributing to the expansion of our business across North America, one of our fastest-growing regions.

Reporting to the Managing Director – North America, you'll be a vital member of our U.S. team and collaborate across our global network. This is a pivotal role for a strategic thinker and trusted client partner, ready to guide brands through the future of content and production.

What you'll do

• Lead complex, multi-channel content programs for platform and enterprise clients, ensuring alignment with brand and marketing objectives.
• Lead social creative projects within our ongoing partnership programs with Meta, Pinterest, Google, TikTok and Amazon.
• Manage full project lifecycles – from scoping, client briefing and creative strategy, through production, and delivery.
• Provide strategic and creative input to elevate ideas, craft and content best practices to ensure we're delivering impactful creative and campaigns that perform.
• Stay ahead of cultural, platform and creative trends, bringing fresh thinking and insights to pitches and briefs.
• Be a trusted advisor to clients, offering strategic input, platform insights, and content best practices to deliver impactful creative and campaigns that perform.
• Grow and collaborate with our global creator network to deliver on client needs from creative concepts to execution.
• Participate in workshops and strategic sessions with clients, creators, and media partners to unlock creative opportunities.
• Partner with cross-functional teams globally to share learnings, surface growth opportunities, and drive operational excellence.
• Identify opportunities and contribute ideas to improve our social creative offering, platform, tools and processes for clients and creators.
• As a key part of our Americas team (which includes our US & Brazil teams), you'll also collaborate with global colleagues to share insights, surface opportunities and support cross-market success.

What you'll bring - requirements

• Bachelor's degree or equivalent experience in marketing, creative production, or digital media.
• 8-10 years of experience in a client-facing role within a creative agency, brand, production studio, or social platform environment.
• Exceptional communication, leadership, and problem-solving skills.
• Prior experience with creative production, working with partners on producing and executing various shoots including video, photography, talent management and logistics.
• Demonstrated ability to foster and grow client relationships at senior levels to strengthen the work and grow our partnerships.
• Previous partnership experience and existing relationships with social and tech platforms – Meta, Google, Pinterest, TikTok etc.
• Deep understanding of social and digital content best practices across social platforms and emerging channels, like TikTok, YouTube, Instagram, Facebook and Pinterest.
• Demonstrated experience managing end-to-end social video creative projects, including working extensively with and managing creators/influencers.
• Strong project management skills – balancing budgets, timelines, creative quality, and stakeholder expectations.
• Proficient in Google Suite (Gmail, Google Drive, Sheets, Docs, etc).

What you'll bring - strongly preferred

• Familiarity with creator economy trends and influencer/content production ecosystems.
• Proven ability to drive performance-oriented content strategies for brands at scale.
• Experience working with distributed teams across US time zones is a plus.