Foodservice Sales Director

Our client is an industry leader with a reputation built on exceptional quality, trusted relationships, and a commitment to producing premium proteins the right way. They are seeking a strategic Director of Foodservice Sales to lead key distributor partnerships and accelerate premium beef growth throughout the Eastern United States.

This is not a broadline foodservice sales role.

Success in this position comes from understanding how to sell the value of premium beef, building executive-level relationships with independent meat distributors, and expanding existing business through credibility, product expertise, and strategic account management.

If you've built your career selling premium beef programs, branded protein, or differentiated meat products, this is an opportunity to represent a brand that customers genuinely believe in.

What You'll Do

• Own a portfolio of strategic foodservice distributor relationships across the Eastern U.S.

• Drive profitable growth within existing distributor partners while identifying new premium beef opportunities.

• Develop relationships with owners and senior leaders of independent meat distributors and regional meat purveyors.

• Position premium beef as the gateway to expanding sales across additional fresh protein categories.

• Collaborate with regional sales leadership to execute customer growth strategies.

• Represent the organization at key customer meetings, industry events, and trade shows.

• Travel throughout the territory building long-term partnerships with distributors and key customers.

What Makes This Role Different

This organization is looking for someone who understands that premium beef is not a commodity sale.

The ideal candidate knows how to communicate the value behind premium attributes including quality, consistency, animal care, sourcing, flavor, and brand differentiation. They can confidently speak with meat professionals, distributor ownership, and senior decision makers who expect more than a traditional sales presentation.

This is a highly relationship-driven position focused on expanding share within existing strategic accounts, while continuing to grow new business opportunities.

Ideal Background

We're particularly interested in candidates with experience selling:

• Premium branded beef programs

• Premium fresh meat or protein products

• Branded Angus, natural, Certified Humane®, grass-fed, organic, or other value-added beef programs

• Independent meat distributors

• Regional meat purveyors

• High-end foodservice distributors

• Premium protein manufacturers

Experience with premium beef attribute selling is strongly preferred.

Candidates from commodity protein backgrounds without experience selling differentiated beef programs are unlikely to be the best fit.

Qualifications

• 8+ years of progressive foodservice sales experience

• Strong background in premium beef or branded protein sales

• Experience working with independent meat distributors and meat purveyors

• Executive presence with the ability to build trusted customer relationships

• Strong knowledge of beef cuts and premium beef attributes

• Hunter mentality balanced with exceptional account management skills

• Ability to travel throughout the Eastern U.S.

• Residence near a major airport east of the Mississippi preferred, although other locations may be considered for the right individual.

Why This Opportunity?

This is a chance to join a company whose reputation has been built over decades by delivering premium beef, pork, and lamb raised under rigorous standards and trusted by many of the nation's most respected chefs, restaurants, and foodservice partners. The organization partners with hundreds of independent family farms and has become a recognized leader in premium, differentiated proteins.