Partnerships and Marketing Manager

Job Description

Job Description

JOB TITLE:

Partnerships and Marketing Manager

LOCATION:

MV Ventures

2685 Vikings Circle, Suite 050

Eagan, MN 55121

TYPE:

Full-time, Exempt ($65k – $70k)

Primarily in-office

SUMMARY:

MV Ventures (“MVV”) is seeking a Partnerships and Marketing Manager to support the brand partnerships, marketing, and revenue generating functions of the organization. While primarily focused on service, activation and relationship management, this position will also support sales and other revenue generating efforts and take on additional projects for the marketing/programming department. This position is crucial in building and maintaining long-term, trusting relationships with corporate partners across the real estate and event entities at Viking Lakes, as well as managing various elements of marketing for the Viking Lakes campus, events and programming.

Additionally, this individual will lead partnership initiatives on event days, regional marketing events, and special joint venture projects with other stakeholders and entities. This will require an enthusiastic and pragmatic candidate who has a passion for partnerships, marketing and project management with the ability to be organized and detail oriented. The ideal candidate will have experience executing marketing partnerships and marketing related activities in an agency, sports team, event or entertainment property, brand, mixed use real estate, or other similar environment.

ROLES AND RESPONSIBILITIES:

Partnerships:

• Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all MVV properties
• Work with stakeholders in developing creative platforms and engagement activations, ensuring alignment with partner goals, objectives, and KPIs
• Support the sales process through the development of pitch decks and lead internal processes to define sponsorable assets for Viking Lakes events and other initiatives
• Collaborate with cross-functional internal teams to execute partner deliverables
• Build and maintain strong, long-lasting partner relationships at an executive level
• Develop trusted advisor relationships with key account stakeholders
• Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations
• Collaborate with sales team for retention, upsell opportunities, contract amendments, and extensions
• Develop partner recaps and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation)
• Communicate the progress of marketing initiatives to internal and external stakeholders
• Develop new business opportunities with existing clients and identify areas for improvement to meet sales and activation goals
• Collaborate with the sales team to identify and grow opportunities
• Prepare comprehensive reports on account activity, growth, and renewal risk assessments
• Manage the internal review and approval process for partners/sponsors of third-party events (i.e. Premiere League Lacrosse, Minnesota Aurora, etc.) to ensure compliance with contractual agreements

Marketing:

• Manage marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
• Analyze market trends and consumer insights to identify new opportunities for growth and innovation
• In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
• Influencer management
• Brand campaign management
• Ensure external partners adhere to Viking Lakes style guide and brand standards
• Coordination of social media accounts, including shared responsibility for posting, content calendar and creative development
• Shared responsibility for implementation of paid advertising budgets
• Other marketing related responsibilities as determined by the Marketing Director

QUALIFICATIONS:

To perform this role successfully, the individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EXPERIENCE AND TECHNICAL KNOWLEDGE:

• BA/BS degree in Marketing, Business Administration, or a relevant field
• 5+ years of experience in partnership marketing and business development, with a focus in either sponsorship activation, client services, or marketing
• Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level
• Ability to demonstrate experience in two or more of the following areas: consumer marketing, sponsorships, event marketing/ticket sales, brand strategy, organic social media, paid social media, SEO, real estate marketing
• Understanding of modern marketing concepts, strategies and best practices
• Experience with CRM software (e.g., Salesforce) and PowerPoint preferred
• Proven ability to deliver client-focused solutions to customer needs
• Strong project management skills, and ability to juggle multiple projects while maintaining attention to detail
• Excellent listening, negotiation, and presentation abilities
• Strong verbal and written communication skills

PREFERRED EXPERIENCE: The ideal candidate will have experience in several (but not necessarily all) of the following areas, as well as a willingness to learn the rest:

• Real estate (residential and/or commercial)
• B2B sales and marketing
• Brand partnerships/sponsorship activation
• Event programming
• Content production
• Understanding of SEO, lead attribution, and ROI
• Experience managing agencies and vendors
• Communications/public relations
• Experience implementing AI within marketing initiatives
• Familiarity with residential platforms, including the ILS sites Apartments.com and Zillow

OTHER COMPETENCY REQUIREMENTS:

• Ability to seamlessly shift between strategic thinking and hands on execution
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Detail-oriented, strong organizational skills, and ability to work in a collaborative team
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization and related entities
• Highly creative and innovative thinker, with a keen eye for detail

• Readiness to take on any task to ensure the success of a project
• Ability to take innovative approaches to improve processes and solve problems
• Display and promote best in class conduct and behavior consistent with organizational standards
• Ability to excel in a culture of high expectations that rewards results, process improvement, fact-based decision making, and ongoing personal development
• Demonstrate flexibility in scheduling, including the ability to work extended hours during events, weekends and holidays

PHYSICAL DEMANDS:

• Must be able to lift, push, pull and/or move up to 20 lbs. Will be seated during majority of workday, though will be on your feet and mobile for extended periods depending on job duty.
• Regularly performs computer work and operates office equipment.

NOTE:

This job description is not an exhaustive list of skills, duties responsibilities or working conditions. The items listed above are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position complies with MV Ventures policies and procedures, Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and other laws and regulations governing commercial and multi-family housing operations. MV Ventures is an Equal Opportunity/Affirmative Action employer, and encourages historically underrepresented applicants, including women, minorities, individuals with disabilities, and protected veterans to apply.

BENEFITS:

MV Ventures provides benefits to all full-time employees that include, but are not limited to: Health, Dental, & Vision Insurance, employer paid Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, 401(k) & 401(k) match.

WHO WE ARE:

MV Ventures Management, LLC d/b/a MV Ventures, a Wilf Family-owned company, is a full-service real estate owner, developer, general contractor and property management organization in Minnesota. We develop, construct, manage and activate best-in-class destinations that transcend generations. With properties in Eagan, Eden Prairie and Minneapolis, we have a diverse and ever-growing portfolio led by an exceptional team.

Located in Eagan, MN, Viking Lakes is a 200+ acre mixed-use master development and best-in-class destination bringing a vibrant, diverse, and sustainable environment to tenants, residents, partners, and the community. It is innovative, delivering new-to-market concepts to Minnesota while creating a place to live, work and play not just for today, but for the next 150 years. Anchored by the Minnesota Vikings headquarters and training facility, Twin Cities Orthopedic Performance Center, Viking Lakes is also home to Omni Viking Lakes Hotel, Viking Lakes Residences, Copper & Rye Kitchen + Bar, Velvaere Mae Salon, Twin Cities Orthopedics Eagan Clinic, Training HAUS and the Minnesota Vikings Museum and Locker Room Store. The Viking Lakes Innovation Center, located in the heart of campus, features world-class tenants such as United States Tennis Association – Northern Section, TCO Bio Lab, Clifton Larson Allen, Salvo Soccer, and MV Ventures.