Consumer Product Sales Lead Analyst

Consumer Product Sales Lead Analyst

Citibank, N.A. seeks a Consumer Product Sales Lead Analyst for its Irving, Texas location.

Duties: Lead and oversee relationships with multiple key national brands and partners for strategic partnership development. Responsible for daily business operations, tactical planning, and ongoing communication with cross-functional teams. Drive brainstorming sessions, execute campaigns, enhance platform functionalities, refine marketing strategies, and resolve operational challenges. Additionally, spearhead efforts to secure new strategic partnerships while collaborating with internal stakeholders to define and execute on strategic goals. Spearhead the planning and development of the rewards and cards program, ensuring seamless execution from concept through launch. Lead the integration of innovative technological solutions and digital enhancements to drive program growth and improve customer experience. Collaborate with internal teams and external partners to define enhancements and drive innovation within established project timelines and priorities. Monitor and analyze customers behavior and experience to identify opportunities for program growth and operational improvements. Maintain a comprehensive database tracking program performance and operational metrics and develop actionable insights for enhancing customer engagement and increasing redemption opportunities. Provide strategic recommendations for future growth initiatives and marketing campaigns. Monitor the ongoing financial performance and program profitability of the rewards and cards program to ensure alignment with organizational goals, providing a seamless customer experience while implementing new functionalities to enhance customers Experience. Conduct in-depth data analysis to assess program profitability, providing actionable recommendations to drive continued growth and operational success.

Requirements: Requires a Master's degree, or foreign equivalent, in Business Administration, Engineering Management, or related field and 3 years of experience as a Product Manager, Product Developer, Project Manager, Management Associate or related position developing digital transformation and customer experience using Adobe Analytics, Qualtrics, and Figma. Alternatively, employer will accept Bachelor's degree in the stated fields and 5 years of the specific progressive post-baccalaureate experience. Full span of experience must include: Conducting product strategy and roadmap development; SharePoint; Strategic data analysis and performance optimization using Tableau. Additionally, 2 years of experience must include: Working within a global financial services institution; and Jira and Confluence.