Programming Strategist (Optimization Nat Geo en Español YouTube)

Programming Strategist (Optimization National Geographic and en Español YouTube) Job ID 10156828 Location New York, New York, United States Business Disney Entertainment Television Date posted Aug. 05, 2026 Job Summary: The National Geographic Programming Strategy team owns the planning and scheduling of our National Geographic content across platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms. The team is the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company. Job Summary: The Programming Strategist leads day-to-day management and optimization of National Geographic’s YouTube channels, including NG Brand and NG en Español, driving content execution, publishing, and performance growth. This role partners cross-functionally to ensure effective distribution and alignment with platform strategy, leveraging YouTube analytics and creative tools such as Premiere and Photoshop to deliver data-driven, high-performing content across YouTube channels. Responsibilities: Content Production & Execution Optimize content, metadata, and thumbnails across YouTube channels, aligning with brand performance and best practices. Enter all information required for upload/metadata flow for titles, descriptions, metadata, tags, chapters, thumbnails, and end screens to YouTube. Ensure accuracy, quality control, and timely delivery of all published content. Support execution of content plans defined by the Programming Strategy team. Channel Operations & Maintenance Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance. Work with Operations to troubleshoot upload, content, or platform issues and provide feedback on tools and workflows. Serve as one of the key contacts for Operations, YouTube/Google partners, and internal stakeholders. Performance Monitoring & Optimization Monitor channel and content performance in partnership with Research teams. Track key metrics such as views, watch time, CTR, and retention. Apply performance learnings to improve thumbnails, titles, metadata, content packaging, publishing cadence, and testing of content formats and presentations. Content Optimization & Platform Best Practices Implement YouTube best practices across all uploads and channel experiences. Stay current on platform trends, algorithm shifts, and emerging features. Assist in testing and refining thumbnails, titles, and formats using performance insights. Cross-Functional Collaboration Partner with Programming, Operations, Production, Marketing, and Digital teams to execute content plans. Support promotional campaigns, tentpoles, and cross-platform initiatives. Audience & Platform Insights Monitor audience behavior, trends, and feedback to inform optimization decisions. Share observations and insights with the broader team to improve programming strategy. Platform Operations & Monetization Support Support technical workflows related to fingerprinting, content claims, monetization, and geo-filtering. Assist with implementation of platform features such as Shorts or Live initiatives. Basic Qualifications: Experience: 3+ years of experience managing and growing a major legacy brand's YouTube channel, with YouTube certification a plus, and an established editorial voice. Native-level fluency in Spanish required. Candidate must be able to both write and speak Spanish. Platform Expertise: Expert in digital content optimization, monetization, YouTube Studio/Analytics, growing an online community, SEO and/or copywriting, and YouTube best practices. Strategic & Creative: Ability to translate complex trends into actionable content strategies; skilled at collaborating with creative teams. Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content. Operational Excellence: Highly organized, meticulous attention to detail, and proficient in Adobe Photoshop, Premiere, Airtable, MS Office, Teams, and Google Workspace. Soft Skills: Self-starter capable of prioritizing workflows in a fast-paced environment with excellent written and verbal communication. Brand Affinity: Strong interest in online trends and National Geographic’s programming. Technical Agility: Fast learner with the ability to master new systems independently; proficient in both Mac and PC environments. Candidates must reside within a reasonable commuting distance of the office at 7 Hudson Square in New York City. This role requires onsite work four days per week. Required Education: Bachelor’s degree in media-related field or equivalent work experience. The hiring range for this position in 7 Hudson Square NYC is $83,200 to $111,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Entertainment Television: Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with National Geographic Partners PAY SVC , which is part of a business we call Disney Entertainment Television . National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability. #J-18808-Ljbffr The Walt Disney Company