Manager, Omnichannel - Eggo

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND ® , RXBAR ® , Nutri-Grain ® , Special K Bars ® , and Pure Organic ® , while the Tasty & Wholesome portfolio includes Eggo ® , Rice Krispies Treats ® and Pop Tarts ® . Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions.

Reporting to the Senior Manager, Omnichannel for Tasty & Wholesome, the Manager, Omnichannel - Eggo leads omnichannel strategy and execution for the Eggo brand within the Accelerator business, driving growth across digital and physical retail channels. This role is responsible for connecting brand priorities to customer-facing omnichannel strategies, stewarding brand-building investments, optimizing the digital shelf, and leveraging performance insights to accelerate online sales, market share, and profitable growth.

The position serves as a key cross-functional leader, partnering closely with Sales, Marketing, Finance, Category Strategy, Revenue Growth Management, Insights & Analytics, Supply Chain, external agencies, and retail media networks to develop and execute integrated omnichannel plans. As the Accelerator business continues to expand and evolve, this role plays a critical part in shaping growth strategies, enhancing omnichannel capabilities, and driving results across one of the company's fastest-growing channels.

A Taste of What You’ll Be Doing

• Omnichannel Strategy & Planning – Develop annual and quarterly omnichannel strategies and retailer plans that connect brand, innovation, shopper, and customer priorities across digital and physical channels
• Performance Analysis & Reporting – Track and analyze monthly and quarterly online and in-store performance reporting that shapes category strategies
• Insights & Optimization – Translate performance data from NielsenIQ, retailer platforms, retail media networks, and internal reporting into clear insights, optimization actions, and leadership-ready narratives
• Capability Building & Best Practices – Build and share test-and-learns, competitive insights, retailer capabilities, and best practices that improve future plans and strengthen omnichannel execution and capabilities across Tasty & Wholesome

We’re Looking For Someone With

• Bachelor’s degree or equivalent professional experience; MBA valued
• Strong analytical skills with experience using NielsenIQ or Circana, retailer point-of-sale data, retail media reporting, and market research to identify actionable business opportunities
• Experience with online and in-store account sales and/or category management (CPG)
• Advanced proficiency in Microsoft Excel and PowerPoint, with strong organizational, presentation, and written/verbal communication skills
• Ability to prioritize multiple projects in heavy workload periods, with an entrepreneurial mindset and strong drive for action

Compensation

The annual salary range is $101,120 - $132,720, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What’s Next

Applications for this position will be accepted through October 9, 2026. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Need assistance throughout the application or hiring process? Email

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Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website  here .