Marketing Manager

Business Development Representative (BDR) Company Description Future Energy is a full-service managed service provider (MSP) for emerging energy solutions, helping organizations turn energy into a strategic business function. Founded in 2011, we serve automotive dealerships, destination hospitality, and healthcare organizations across the U.S. with end-to-end solutions spanning EV charging, lighting, solar, and battery storage. Powered by people using proprietary software to deliver anexceptional experience. On Target Earnings: $85,000+ Location: Troy, MI Reports to: COO Type: Full-Time About the Role The Marketing Manager owns Future Energy’s client and prospect engagement engine. This role is accountable for activating, nurturing, and monetizing our existing CRM database of 25,000+ contacts and hundreds of CME Pro clients through disciplined campaigns, lifecycle marketing, and sales enablement. Reporting directly to the COO, this role requires a “get your hands dirty” individual - someone who creates the plan, works the plan, measures results, and continuously improves the plan for pipeline expansion, upsell, and retention. Your mission The purpose of this role is to lead and execute marketing strategies that drive business growth, brand visibility, and customer retention. Responsibilities Responsibility #1- Client & Lifecycle Marketing Owns engagement, retention, and expansion marketing for 500+ CME Pro clients. Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption) Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments. Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services. Treats Zoho CRM as a revenue engine—not a database. Responsibility #2- Strategy & Planning Develops and implements marketing strategies that align with business goals and growth objectives. Conducts market research to identify trends, customer needs, and competitor activities. Defines target audiences and creates buyer personas. Sets marketing budgets and measures ROI to optimize spend. Responsibility #3- Brand Management Oversees brand messaging, positioning, and consistency across all channels. Ensures brand guidelines are followed in all marketing materials. Efficiently manages the creative support provided by outside marketing agency. Coordinates with social media resource to maintain consistent messaging and execution. Responsibility #4- Campaign Execution & Lead Generation Plans and executes multi-channel marketing campaigns including digital, email, social media, events, and print. Manages content creation efforts including blogs, videos, advertisements, and sales collateral. Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts. Builds dashboards tying campaigns to pipeline, expansion revenue, and retention. Ensures every campaign has a hypothesis, KPI, and post-mortem. Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media. Responsibility #5- Digital Marketing & Vendor Management Oversees website performance optimization (SEO, UX, CRO). Tracks and analyzes marketing metrics, using data-driven insights to refine strategies. Leads and holds external partners accountable to revenue-linked outcomes. Serves as a player/coach with a hands-on approach while effectively managing outsourced resources. Performs additional duties as deemed appropriate by Management. Measurements of Performance Monthly engagement and conversion metrics across existing clients. Pipeline and expansion revenue influenced by marketing campaigns. Consistent execution of monthly newsletters and segmented campaigns. CRM adoption and data integrity (segmentation, reporting, attribution). Sales and Client Success satisfaction with marketing support (NPS). Contribution to retention, upsell, and cross-sell growth within CME Pro. Position Requirements Bachelor’s degree in marketing, business, or a related field preferred. 5+ years of marketing experience preferred, with at least 3 years focused on demand generation and campaign execution. Proven track record of owning and executing marketing projects with quantifiable ROI. Experience managing marketing agencies and external creative resources. Proficiency with Zoho CRM, Zoho Campaigns, Google Ads, social media advertising platforms, and marketing analytics tools. Occasional modest travel required (approximately 1–2 times per year) for industry events and conferences. Must be able to work on-site at our Southeast Michigan office. Skills and Education Excellent communication and interpersonal skills. Strong organizational, project management, and multitasking skills. Self-starter with an entrepreneurial mindset; comfortable taking initiative in a small, fast-paced environment. Ability to quickly learn industry-specific knowledge and translate it into effective marketing messaging. Ability to work collaboratively with all levels of the organization and demonstrate a team-oriented work style. Ability to work independently as well as collaboratively within a team environment. Physical Requirements This job operates in a professional office environment with low to moderate noise and occasional interruptions. This role routinely uses standard office equipment such as computers, phones, photocopies, filing cabinets and fax machines. While performing the duties of this job, the employee is regularly required to talk and/or hear. Reasonable accommodation may be made to enable individuals with disabilities to perform primary responsibilities. #J-18808-Ljbffr