Wholesale Marketing Manager

Wholesale Marketing Manager

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

Location: Scottsdale, AZ (Hybrid or Remote options available) Employment Type: Full-Time

Position Overview: As the Wholesale Marketing Manager, you will be responsible for developing and executing marketing strategies and collateral that support our retail and wholesale partners. This includes trade promotions, in-store merchandising, retailer marketing support, and shopper-facing programs that drive sell-through. You'll collaborate closely with the sales, creative, and operations teams to ensure our wholesale partners are equipped with the tools and campaigns they need to succeed.

Key Responsibilities:

• Plan and execute trade and shopper marketing programs to support sell-in and sell-through at key retail accounts.
• Develop and manage retail marketing materials, including product displays, shelf talkers, signage, and POP kits.
• Coordinate retailer-specific campaigns and promotions to increase brand visibility and product velocity.
• Partner with sales to understand account needs and deliver custom marketing support.
• Manage wholesale marketing calendar and timelines, ensuring alignment with product launches and promotional periods.
• Work with creative and brand teams to develop assets aligned with brand guidelines and retail partner specifications.
• Track and analyze performance of trade marketing initiatives and shopper programs; report results and insights.
• Support the development of wholesale sales enablement tools, including product one-pagers, sell sheets, and training materials.
• Maintain strong relationships with retail partners' marketing teams and act as a key point of contact for marketing support.

Qualifications:

• 3–5+ years of experience in trade marketing, shopper marketing, or wholesale marketing in a CPG, retail, or DTC company.
• Proven success in planning and executing retailer campaigns, promotions, and in-store programs.
• Strong project management skills and ability to manage multiple timelines and deliverables.
• Excellent communication and cross-functional collaboration skills.
• Experience working with creative teams or agencies to develop print and digital marketing assets.
• Highly organized and detail-oriented, with the ability to thrive in a fast-paced environment.
• Bonus: Experience in health, wellness, or regulated consumer products.