Paid Search Media Specialist

Yes& is looking for a data-driven Paid Search Specialist to join the Yes& team. Working primarily with Federal Government, Healthcare, Association, and Higher Education clients, you will be responsible for developing a deep understanding of the client’s business, objectives, and target audiences and come to the table with fresh ideas on how to leverage and optimize paid search campaigns across Google Ads, PMax, Microsoft Ads, and emerging AI platforms to achieve their goals. Google Tag Manager and Programmatic experience using DV/CM360 is a huge plus.

This position will work closely with our Media Strategy Directors, Sr Digital Media Strategist, and broader media team to plan and execute paid search campaigns including media strategy, planning, keyword research, setup, and ongoing campaign management and optimization.

What You Will Do 

Strategy and Management:

• Work with clients and internal teams to help define goals and objectives, and develop strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and more.

• Conduct keyword research, audience analysis, and competitive benchmarking.

• Develop campaign structures, ad copy, extensions, and landing page recommendations.

• Launch, manage, and continuously optimize paid search campaigns across Google Ads (including PMax) and Microsoft Ads, primarily through SA360. 

• Monitor and optimize keywords, bids, budgets, audiences, and targeting strategies.

• Execute A/B tests to improve CTR, conversion rate, and ROAS.

• Identify opportunities for campaign improvements, expansion, and growth. 

Analytics & Tracking 

• Configure, maintain, and troubleshoot conversion tracking using GA4 and Google Tag Manager (GTM). 

• Ensure data accuracy across Google/Microsoft Ads, GA4, CRM, and reporting platforms. 

• Validate tracking implementations using browser developer and tag debugging tools.

• Support attribution analysis and performance measurement initiatives. 

• Analyze results and develop insightful performance reports.

• Stay up to date on advertising industry trends and best practices, including emerging AI platforms.  

Experience You Need 

• Hands-on proficiency with SA360, Google Ads, and Bing is required. 

• Proficiency with conversion tracking configuration within in GA4. 

• Bachelor’s degree in marketing, communications, advertising, public relations, or another related field. 

• 3-4+ years of relevant experience in paid search and programmatic digital media. Agency experience strongly preferred.

• Resourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns simultaneously. 

• Ability to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizations.   

• Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams. 

• Proficient in Microsoft Office products including PowerPoint, Teams, and advanced Excel functions (pivot tables, vlookup, data visualization, etc). 

Experience that Would be a Plus, but not Required 

• Google Ads/GA4 Certification. 

• Experience with GTM and Google Data Studio 

• Experience with CRM integrations (Salesforce, HubSpot, AEM, etc.).

• Programmatic media on DV360, and/or paid social media. 

• Agency experience working with clients in federal government, associations, or healthcare.

Values You Should Share with Us 

• Working within a diverse team environment 

• Crafting solutions for internal and external processes 

• Communicating effectively with colleagues and / or clients 

• A mix of collaboration and self-direction in work