Market Research and Insights Analyst

The Market Research and Insights Analyst for the Performance Coatings Group (PCG) supports research and strategy initiatives across multiple PCG divisions and global regions. This role helps accelerate growth by gathering primary and secondary data, analyzing findings, and translating insights into clear, compelling stories that inform business decisions. The analyst captures customer, prospect, and internal stakeholder perspectives to guide customer experience, growth, innovation, commercialization, and strategic planning. This role also designs and executes fit-for-purpose qualitative and quantitative research, integrates multiple evidence sources, and delivers decision-ready recommendations to business partners. The role is part of the PCG Insights Team, which serves as the Voice of Customer center of excellence within the Group’s Strategy and Marketing organization.

Competencies & Skills Required:

• Problem Solving & Critical Thinking
• Consultative Mindset
• Qualitative and Quantitative Research Methodologies
• Data & Research Analysis / Analytics and Interpretation
• Project Management
• Strong Verbal and Written Communication Skills

Additional Details:

• This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
• Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
  
  

Responsibilities

Voice of Customer Research

• Partner with business stakeholders to clarify the decision to be made, identify knowledge gaps, define learning objectives, and recommend the appropriate VoC approach.
• Lead or support primary end-to-end VoC engagements (quantitative and/or qualitative), from research scoping and participant strategy through fieldwork, analysis, synthesis, activation, and stakeholder readout.
  • Qualitative Methodologies:
    • Design and moderate in-depth interviews, focus groups, contextual inquiry, observational research, concept discussions, and other exploratory methods, in person or virtually.
    • Develop neutral, non-leading discussion guides and probing strategies aligned to research objectives and respondent roles.
    • Analyze qualitative data systematically through coding, theme development, pattern comparison, and segmentation by audience, market, customer type, or role when supported by the evidence.
    • Use verbatim feedback responsibly to illustrate findings while preserving context, confidentiality, and appropriate limitations.
  • Quantitative Methodologies:
    • Design and program structured surveys using sound questionnaire design, including unbiased wording, logical flow, appropriate scales, and clear response options.
    • Partner on sampling plans and fieldwork execution; monitor data quality, response patterns, and respondent composition.
    • Clean, analyze, and interpret quantitative data using statistical methods appropriate to the business question and data.
    • Integrate survey findings with qualitative and secondary evidence to provide a complete, balanced view of the customer and avoid overstatement.
    • Create clear data visualizations and executive-ready narratives that distinguish evidence, interpretation, limitations, and recommended action.
• Connect customer evidence to business implications, identifying needs, pain points, value drivers, moments that matter, unmet needs, and opportunities for action.
• Projects can include any mix of Customer Satisfaction, NPS, New Product Development/Innovation, Segmentation/ Personas, Branding, Communication Testing, etc.

Competitive Intelligence Projects

• Leverage internal and external resources to collect, analyze, and synthesize intelligence findings and reports.
• Analyze and communicate key industry updates, including but not limited to financial community calls, and publicly available financial reporting.
  
  

Strategy Projects

• Support strategy projects including Market Disruptors, Trend Analysis, and Strategic Opportunities as identified by Strategy VP.
  
  

Market Analysis

• Collect data in support of sizing business segment, CAGR / growth rates, key players and market share, along with market trends, working closely with agency partners, secondary data subscriptions, and other resources to provide stakeholders with relevant information and data.
• Collect and analyze data in support of analysis of major economic drivers and indicators for business units.
  
  

Qualifications

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
• Must have a 4-year degree in Business, Marketing, Finance, Psychology, Economics or Communications fields, achieved by start date
• Must have at least three (3) years of consumer and/or B2B research experience AND/OR at least six (6) months experience within SW Market Insights department
• Must have experience demonstrating design and executing both qualitative and quantitative primary research
• Must have experience developing surveys and discussion guides, conducting interviews or focus groups, analyzing data, and presenting findings to business stakeholders
• Must experience implementing statistical concepts and proven judgment to select, interpret, and communicate analyses appropriately
• Must have at least one (1) year experience with Microsoft Tools (Word, PowerPoint and Excel)
• Must have experience utilizing data visualization skills and experience presenting complex information in a concise manner
• Must have experience with market research, competitive intelligence, and market/industry data resources and tools

Preferred Qualifications:

• Have experience with Survey Monkey or similar programming
• Have experience with Displayr or similar statistical analysis tools
• Have intermediate / advanced analytics experience in Excel and Tableau
• Have experience managing projects in a complex matrixed environment
• Have knowledge of global brand strategies
  
  

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.